Business Research
Evalueserve has worked with more than 1,000 clients across diverse business verticals, such as Financial Services, Telecom, Information Technology, Life Sciences, Energy, Chemicals, Consumer Goods, Manufacturing, Media, Automotive, Retail and Logistics. We provide business research solutions to clients across geographies, such as the United States, United Kingdom, Europe, Latin-America and Asia-Pacific.
EVS provides a range of business research solutions, such as Market Assessment Studies, Competitive Analysis of Business Landscape, Innovation Search and Business Partner Identification, across the value chain.
The text below describes the types of business issues faced by our clients and the business research solutions provided by our company to help address these. All of these business research solutions are customised to address the unique business requirements of our clients and help them add value to their internal research teams.
In addition to the business research solutions described below, we also provide direct access to a global network of industry and subject matter experts through Evalueserve Circle of Experts.
Market Assessment
The EVS business research team realizes that in today’s cut-throat environment, where segmenting, targeting and positioning are the most important factors for a company to differentiate its products from those of competitors, companies need to understand their business environment better. They need to identify market segments, industry trends, consumer preferences, etc. The business research division at EVS provides companies with solutions on such issues.
How do you improve your understanding of the business environment?
Sector Monitoring: We monitor the sector by conducting industry studies. We track industry trends and development of new products, best practices, market size, distribution channels, etc. For instance, we conduct an in-depth study of the customer segment that you are targeting.
How do you support and validate your business research with reliable data?
Data Collection and Validation: We conduct business research to collect specific data points on markets/industries/regions/verticals, etc. either to support your research products or to validate the information collected.
How do you gather better understanding of the market segment you cater to?
Market Segment Studies: We examine specific market segments for market size, consumer/client preferences, competitors and products, regulatory issues, distribution networks, etc.
Which customers and products should you focus on to expand your market?
Market Expansion Studies: We study the market to analyse the potential of new customer segments for your current products, and identify new product categories and geographies to enable market expansion. These studies will also enable your company to focus on its internal research activities.
What is the impact of regulatory environments on your business?
Regulatory Environment Studies: We study the regulatory practices and environment in the geographies you are seeking to understand. From this study, we understand the specific regulations that can impact your ability to enter and operate in a particular business segment or geography.
How do you understand the dynamics across the business value chain?
Value Chain Analysis: We conduct in-depth business research studies of the value chain to understand the market characteristics (supply and demand, size and growth of the business, industry trends, technology assessment, competitor positioning, consumer preferences, regulatory/legal requirements, etc.).
Where can you get help in developing a business case study justifying your new business initiatives (Market/Product/M&A)?
Business Case Development: We develop case studies supporting new business initiatives. It includes a thorough examination of the market opportunity or M&A alternative, and the cost implications of the new business initiative.
Competitive Analysis of Business Landscape
In today’s competitive business environment, it is becoming mandatory for companies to know what their competitors are doing, what are the research activities being undertaken, what the image the company has, etc. As a research company, EVS realises these requirements and uses its business research division to provide clients with solutions for these issues.
How do you increase your understanding of the competition?
Competitive Research: We profile your key competitors to help you understand their products and services better (features/functions/branding/customer satisfaction). We conduct research on their customer base, management teams, pricing strategies, distribution strategies, key business initiatives, M&A activities, R&D activities, etc.
How do you improve your knowledge of ongoing market developments?
Periodic Newsletter Production: We produce regular newsletters to track emerging business trends, research activities and new developments that may be relevant to your company.
How does media project your competitor’s image vis-à-vis your own?
Media Evaluation: With the help of our business research division, we assess the image of a company portrayed by the media, based on a pre-defined set of parameters. We track the patterns at regular intervals for you so that your public relation activities can be planned accordingly.
Business Partner Identification
With companies going global or trying to cut down on costs, it is becoming increasingly important for the supply chain and logistics division of companies to identify the right business partners and potential vendors. The business research division at EVS provides companies with solutions on these issues.
How do you find the best set of business partners?
Business Partner Identification & Analysis: We conduct business research to identify and evaluate prospective distribution partners in any geography worldwide, be it in the US, the UK, Europe, Latin America or Asia-Pacific. We also develop contact lists of potential business partners.
How do you find the best set of vendors for your business?
Vendor Identification: We research, identify and evaluate potential vendors. We evaluate vendors on various parameters, such as geographical presence, quality, turnaround time, financial health, order backlog, technology and past experience, in the same or relevant industries.
How do you get a better understanding of potential business partners or acquisition targets?
Market Player Profiling: With the help of the business research division, we create detailed profiles of key players/competitors that may include management profiles, product information, market share, key infrastructure initiatives, partnerships, M&A activities, research focus, etc.
To learn out more about our company and the specific solutions we provide, please contact your local Evalueserve Client Executive.
Business Research Expertise Globally
With its modern and sophisticated offices at Gurgaon, India, and its delivery centres at Shanghai, China, and Valparaiso, Chile, Evalueserve is able to provide its clients with access to various markets, such as the US, the UK, Europe, Latin America and Asia-Pacific. Further, EVS has local client executives in the US, Europe, the UK, Benelux, the Nordic region, Asia and the Far East. This combination of a global footprint of research centres and client executives has enabled Evalueserve to provide research services to clients in all geographies. These locations also provide the business research team with greater access to specific language capabilities in these regions; they also offer 24x5 working facilities to the clients. Currently, 55 percent of the company’s revenues come from European clients, 40 percent from those in the United States and 5 percent from clients in the Asia Pacific region.
Evalueserve’s clients range from Fortune 500 companies to small-and medium-sized businesses, global consulting firms and market research firms.
How do you understand the business environment in countries outside your region?
Our clients in the US, the UK, Europe and Asia Pacific come to us with research requirements, such as to understand the market dynamics of a product in a particular country, to learn about the regulatory environment in a country and how it is different from the theirs, or to know what new innovations are being introduced by a few players in a particular region. The solutions provide by Evalueserve not only help our clients in these regions understand new markets, but also help them design their market entry strategies, product promotional strategies, competitive positioning, etc.
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