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Market Research Overview

Evalueserve is a full-service market research agency providing a range of services and solutions to corporates and consulting companies around the world. With over 700 market research assignments covering various industries, regions, and business issues executed in the last 5 years, we have the experience and expertise to help you derive maximum value from research. Evalueserve combines a client-focussed approach with robust project management to offer a unique experience to its clients. Some of the strengths of Evalueserve’s market research team are as follows:

  1. 250+ interviewers; approx. 10% multi-lingual (French, German, Spanish, Italian, etc.)
  2. Proven expertise in conducting research in BRIC countries (Brazil, Russia, India, China)
  3. In-house CATI, Survey Programming, Data Processing and Analytics capabilities
  4. World-class market research infrastructure (IP telephony, latest tools)
  5. Experienced team comprising Economics/Commerce graduates, MBAs, Statisticians and domain experts

Market Research Services

Evalueserve supports clients across the entire market research value chain. From data collection to advanced analytics, the Evalueserve market research team is a ‘one-stop-shop’ for all your research needs.

  1. Data Collection
    • Multi-lingual Quantitative CATI Surveys (B2B)
    • In-depth Discussions (IDIs) with C-level executives and industry experts
    • Online Surveys (B2B/B2C/Pharma)
    • Complete Focus Group (FGDs) set-up in India
    • Recruitment and Scheduling
  2. Data Services
    • Data Processing and Tabulation (Quantum/SPSS)
    • Advanced Analytics (Quantitative/Qualitative)
    • Charting and Reporting
  3. Survey Programming and IT
    • Survey Programming in mrInterview, ConfirmIT, Voxco, Perseus, CfMC
    • Complex IT reporting tools, project trackers, automatic survey-administering tools

Market Research Solutions

In addition to comprehensive market research services, Evalueserve also partners with clients in conceptualization and design of research instruments, sampling plans and analysis frameworks. Experience gathered through a multitude of diverse projects has enabled us to design several market research solutions covering a wide spectrum of common research needs. These solutions are modular, customisable and extremely cost-effective. Some topics covered by our market research solutions are as follows:

  1. Brand Perception Management
  2. Customer Loyalty and Experience
  3. Usage and Attitude
  4. Employee Motivation and Engagement
  5. Event Effectiveness
  6. New Concept Testing

Market Research Infrastructure

Our teams are equipped with the latest market research tools and supported by a world-class IT set-up. The following are some salient features of the technology and tools used by the market research team:

  1. Data Collection
    • VOXCO
    • In-house CATI system
    • VoIP (2 Mbps IPLC Link from India to US) to avoid any latency
    • CISCO IP Phones
  2. Survey Programming
    • mrInterview
    • ConfirmIT
    • Perseus
    • ASP/ASP.Net
    • Robust and Secure Servers (with active back-up)
    • Audio/video Streaming Technology
  3. Data Processing and Analytics
    • Quantum
    • SPSS Custom Tables
    • Atlas.ti (Verbatim Coding And Text Mining)
    • Smart PLS (Structural Equation Modeling)
    • LISREL
    • SPSS v12 and v15
    • SPSS Conjoint
    • SPSS Classification Trees
    • SPSS Advanced Analysis
    • SPSS Regression
    • High-end IBM servers for processing large data sets and managing complex calculations/analysis
    • Latest IBM/Lenovo and HP/Compaq workstations

Market Research Quality Control

Quality habits are ingrained in all individuals starting with their initial orientation; it is reiterated via regular refresher training sessions throughout their association with Evalueserve and forms an integral part of their performance evaluation. The Evalueserve market research team has well-defined guidelines for quality assurance on all projects. Some of the measures in place are as follows:

  1. Voice (Interviewing)
    • Trainings on ‘Voice and Accent Neutralization’ and ‘Survey Techniques’
    • Live Monitoring of Calls
    • Random Respondent Call-backs
    • Quality-focussed Reward and Recognition System
  2. Survey Programming
    • Logic Checks: Branching/Validation, Piping, Looping, Randomization, etc.
    • Data Checks: Incorrect data stored at the back-end, markers not set correctly, junk/extra data collected, value labels as per specification, etc.
    • Content Checks: Spelling, Grammar, Sentence Structure, Survey Instructions (for respondent), Missing Questions/Options, Question Flow and Structure, etc.
    • Layout Checks: Visual Appeal of the Survey, Placement of Multimedia Content, Positioning of Questions, Positioning of Grids and Text Boxes, etc.
  3. Data Quality: Three Levels of Quality Control
    • Self Check
    • Peer Review
    • Superior Review

Market Research Samples

In order to listen to some of our interviewers and review our work in the areas of survey programming, tabulations, data analysis and reporting, please visit www.evsmr.com/samples



survey software Evalueserve provides products/services on Confirmit,
the world's leading software for Market Research (MR)
and Enterprise Feedback Management (EFM).