Public Relations
Recent News
 
E-mail Us Or Fill In Your Details, We Will Contact You Promptly.

Please select the category which best defines you *  

Country *  

All * Fields Are Mandatory

Recent Archived
Rates for calls and internet in roaming decrease from July
Jul 6, 2010

In the EU, around 150 million customers annually use international roaming services. According to a study conducted in 2006 by Evalueserve, mobile operators receive 10% to 18% of total profits from international roaming services.

Izvestia (Russian) >>


How Figures Shape The Things To Come
Jun 23, 2010

There may have been a time when Shireesh Mukund Joshi, marketing director with mobile service company Bharti Airtel, could design a phone service no one could have resisted, using just his “gut” instinct. That’s impossible today; no one’s gut can be stretched around 130 million customers. What can be stretched is a number—or millions of them. Joshi has a team of numbercrunchers, plus he hires outside help, and together everyone trawls through vast tracts of customer information to divine what’s the right service, tailored to the right person, at the right price. (...)

Today, a statistician can overturn many myths, open new markets, and estimate the success of launches, provided the statistician also has the correct sector expertise,” says Aditya Jain, AVP, market research, at Evalueserve, a knowledge process outsourcing firm. “They can help better segment customers, better target strategy,” says Jain. In an increasingly competitive market, ‘differentiation’ between one service and another is in the mind of the customer, explains Jain. In this situation, statistics and analysis can lead companies to exactly that service which will “make people pay”, he says.

Outlook India>>


Healthy Profits: The healthcare bill has Indian outsourcers salivating
Jun 22, 2010

By offering world-class medical facilities at one-tenth of the U.S. costs, India may well turn out to be the world’s leading medical destination. Indian doctors are already well entrenched in the United States and India boasts a 98.7 percent success rate of medical procedures against 97.5 percent in the U.S. The country anticipates nearly one million medical tourists by 2012. An Evalueserve study by the Federation of Indian Chambers of Commerce & Industry (FICCI’s) says that India’s share in global medical tourism market is touching 2.4 percent and projects $1 billion in medical tourism over the next two years.

Medical Tourism Magazine>>


MBAs' Indian Trip to Learn How to Succeed in Emerging Markets
Jun 17, 2010

This coming weekend 17 of Cambridge Judge Business School’s MBA students will embark on the School’s inaugural Cambridge India Entrepreneurship Trip as part of the MBA programme’s Capstone Project initiative.

The students will meet with founders and CEOs of India's leading companies in order to learn what unique aspects of these entrepreneurs and their business models have allowed them to succeed in one of the most important emerging economies of the 21st Century. (...)

They will be meeting :

- Dr. Surinder Kapur, Chairman and Managing Director, Sona Group;

- Patu Keswani, Founder and Chairman, Lemon Tree Hotels;

- Sudhir Rao, Founder and CEO, Indus Age Advisors;

- Rana Kapoor, Founder and Managing Director, YES Bank;

- Vikram Saraswat, Head of Sales and Marketing, Evalueserve; (...)

University of Cambridge>>