Television
An increase in the number of pay TV homes and increased subscription rates are likely to trigger subscription revenues for the Indian television industry. Indian customers are expected to be encouraged by the surging Indian economy to buy televisions and subscribe for pay services (DTH and IPTV) to increase subscription revenues.
Filmed Entertainment
A large numbers of theatres in India are transitioning themselves into multiplexes. Initiatives have also been taken to increase the number of digital cinema theatres in the country.
Technological upgrades assist the Indian film industry in all domains, and particularly in film production, film exhibition and marketing.
Print Media
Improvements in the regulatory framework and India’s growing economy of have opened further avenues for foreign investors in the sector.
With the rise of literacy in India, there has been an increase in the newspaper and magazine reading population. The interest of the global investor community has also contributed to an increased demand for content.
Radio
In 2005, the Indian government declared three major policy initiatives to propel growth in the sector. The three initiatives included the following:
- Migrating to a revenue share regime
- Opening the sector to foreign investors
- Allotting licenses to private media players in the country
The Indian government allotted approximately 338 licenses for FM radio channels in 91 cities. New technological advancements such as the satellite, the Internet and the community radio were also introduced in the market, impacting the lifestyles of the general Indian population.
Music
The music industry experienced a slow growth rate over the last few years within the country and globally. However, ‘mobile music’ and ‘licensed digital distribution’ services are expected to play a significant role in helping the global music industry to recover its losses. The increased use of the mobile phone as a source of entertainment to play games and listen to music resulted in the high growth of the mobile music domain. Moreover, carriers are actively promoting ancillary services such as ringtones to increase average revenue per user.
Live Entertainment
The event management segment of the entertainment industry has been experiencing spectacular growth over the past few years.
Indian event managers have proven their capabilities by successfully managing the events at the national and international levels. Moreover, the increasing number of corporate awards, and television and sports events are creating more opportunities for the industry in India. The rising income levels of its citizens have impacted the spending patterns on weddings and other personal functions. However, there continue to exist some barriers to the growth of the industry. These barriers include the high entertainment taxes in some states, the lack of world-class infrastructure and the unorganised nature of many event management companies.
Out-of-Home Advertising
Outdoor media sites in India are largely owned and run by small, unorganised players, which are marketed to advertisers and advertising agencies. However, technological advancements have mainly impacted this segment.
This segment, which is experiencing new technological innovations across the globe, is also likely to evolve in India in the years to come.
Internet Advertising
Approximately 28 million in India surf the Internet. This increasing number has resulted in the growth of Internet advertising in India, which is currently poised at INR 1000 million. The Internet is being used in India for a variety of purposes, apart from work. These include chatting, leisure activities, making transactions, writing blogs, etc. This creates immense opportunities for marketers to sell their products. In addition to this, broadband is becoming increasingly popular. In fact, this segment has immense growth prospects.
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