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FICCI – PricewaterhouseCoopers forecast Indian Entertainment and Media industry to grow 19% CAGR through 2010 |
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The article discusses the media industry and its segments in India. The article talks about the advertising expenditures being low in India as compared to the developed nations average. It also takes into account the various segments of the industry and their contribution to Indian media industry. |
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India's USD 6.5 Billion Media Market Presents a Significant Opportunity for Foreign Investors |
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The article discusses the study conducted by Heernet Ventures on the Indian media industry. In general, the article focusses on the opportunities for foreign investment in the Indian media industry. It also talks about the liberalisation of foreign investment rules in print media. |
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Is Behavioural Advertising of Online Ads the Way Forward? |
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The article discusses the role of behavioural advertising in the media industry. Though behavioural targeting is largely used in mature online advertising markets, it has immense potential for growth in India. The article also talks about some online advertising players providing behavioural targeting services, for companies to advertise. |
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