Online video-on-demand (VoD) service provider TinselVision has entered into a content deal with B4U music and Shemaroo Entertainment.  B4U currently airs Bollywood music videos, Indipop and music programmes on approximately 10 different satellites, which cater to audiences in more than 100 countries, including India, US, UK, Europe, Middle East, Africa and Canada. TinselVision specifically caters to overseas South Asian communities.

With this deal, B4U will allow TinselVision to offer 500 hours of Indian and Bollywood music videos and programming.  Speaking on the deal, TinselVision Chairman and CEO, Chase Weir, said, "Our consistent investments of time and resources into developing a strong relationship with B4U senior management has been time very well spent. We look forward to a long and rewarding relationship as we extend their presence and practice in our target markets.”

On its part, B4U Networks CEO Sunil Rohra commented, “We have been visiting with the TinselVision principals now for nearly a year. This is a very able and expertly guided venture with huge marketplace promise and, truly unique talents for building trusted partnerships. We look with real anticipation for the fruits of our contributed value and their tireless labors in convergence media.”
 

TinselVision has also entered into a distribution agreement with Shemaroo for download of movies. The deal provides TinselVision with a non-exclusive right to distribute approximately 100 Shemaroo movies through its online portal. This will also include some of the recent releases such as Naya Daur, Dhamaal and the award winning Manorama Six Feet Under.

Going forward, the agreement is likely to soon include more films. Speaking on this agreement, Weir added, “TinselVision's content distribution partnership with Shemaroo Entertainment adds to our excitement as we count down to the public launch of our beta online video-on-demand service.”

“Innovation being an ongoing process at Shemaroo Entertainment, we are always working to create and bring the best experience to consumers across the globe through different formats. New technologies like the Internet, IPTV, mobile and other emerging technologies are just a natural extension of our existing work portfolio. We are certain that exhibiting our movies online with services like TinselVision will benefit international consumers who can now access Indian movies online at their convenience. This effort will also help us monetise the revenues lost to piracy,” said Jai Maroo, Shemaroo Entertainment Director.

TinselVision already has in place content deals with Zee TV and Star India.