Indian Outdoor Advertising Association (IOAA), a non profit organisation, was formed by outdoor advertising companies, such as Selvel Advertising, Jagran Engage, Times Innovative Media Ltd, Clear channel, Prakash Arts and Laqshya Media.

The Global WPPED Cream Awards ceremony was held on 4 October at the Museum of Modern Art (MoMA) in New York. At this prestigious event, the Crème Da La Crème Award in the Corporate Public Relations Category, was bagged by Ogilvy Public Relations, India.

The Advertising Club, Bombay had organised the Effie International Awards 2007 on 12 October 2007. The two agencies that created the maximum buzz were Lowe and O&M.