Das Music is increasingly forming strategic alliances with a number of production houses and stalwarts of the regional film industry to increase its foothold in the regional films arena. It has been focussing on acquiring quality software and world rights for films, videos and short films.

The UK is the most favourite destination for marketing and shooting Indian films abroad. This is also supported by the fact that atleast one Bollywood film seems to be finding a place in the UK top ten chart.

Palador Pictures entered into a strategic relationship with Tata Sky Ltd. (a joint venture between the TATA Group and STAR TV).