The Global WPPED Cream Awards ceremony was held on 4 October at the Museum of Modern Art (MoMA) in New York. At this prestigious event, the Crème Da La Crème Award in the Corporate Public Relations Category, was bagged by Ogilvy Public Relations, India.

The award was handed over to Meenakshi Bhalla, President, Ogilvy Public Relations India and Diwakar Shukla, Senior Consultant, Ogilvy Public Relations India amongst the cheering crowd.

The PR firm’s outstanding performance was acknowledged mainly due to its successful management of the Amararaja Batteries campaign. Their effort reflected the company’s clarity of objectives, well thought out execution skills, extensive research and creativity.

Furthermore, the campaign was successful in developing a connection with its target audience—Indian rural farmers and their families.

“We are proud of our work and ecstatic about this win and the recognition that comes with it. It is truly an honour to be in the company of the world’s best, and we will strive to produce more award-winning PR campaigns. This was a competition at its ultimate; it was a battle for top honours at a global, worldwide level which makes the award all the more coveted”, said Meenakshi Bhalla, president, Ogilvy Public Relations India.

Globally, WPP Group comprises contributions from the WPP design & branding, interactive, direct marketing, media, public relations, market research companies and advertising networks. It also comprises Burson-Marsteller, IPAN, Hill and Knowlton, among others. WPPED Cream 2007 was the first platform through which WPP Group’s work was exhibited. Eight Crème De La Crème awards were handed out during the event for various specified disciplines.

Ogilvy Public Relations Worldwide (Ogilvy PR) offers a range of communications services within seven global practices—consumer marketing, corporate, healthcare, social marketing, public affairs, technology and entertainment—and operates from more than 60 cities around the world.