The UK is the most favourite destination for marketing and shooting Indian films abroad. This is also supported by the fact that atleast one Bollywood film seems to be finding a place in the UK top ten chart. The latest Indian films to have done well and entered the UK top ten chart are 'Bhool Bhulaiya' and 'Laga Chunari Mein Daag'. It has become customary that an Indian film makes collections in the range of a million pounds from the box office.

A total of five Indian films found their place in the 51st London Film Festival (17 October–1 November 2007). These were 'Four Women' directed by Adoor Gopalakrishnan, 'Frozen' directed by Shivajee Chandrabhushan, 'The Last Lear' by Rituparno Ghosh, 'Mahek' directed by K Kanade, and 'The Voyeurs' directed by Budhadev Dasgupta.

Pervaiz Alam, editor of India-EU Film Initiative, commented, ‘Now Indian film distributors have also become conscious of the fact that that they have to join the mainstream of the film distribution network in the UK. India's giant entertainment company, Adlabs, became the 21st member of the Film Distributors Association (FDA) in October 2007, only the second Indian company to do so after Eros.’

Eros, Film India Company and UTV, three of India’s dominant film companies are listed on the Alternative Investment Market of the London Stock Exchange.

Mark Batey, CEO, FDA, said, ‘The strength of our association is reflected by the fact that 97 percent of the 800 million pounds box office collections in the UK last year came from the FDA members. Two percent of this amount, 16 million pounds, was generated by the Indian films.The year 2006 saw 500 film releases from 33 countries in the UK, including 200 films from the US. The UK was next with about 65 productions, followed by India and France with 53 and 30 films, respectively. It is a regular feature now to see Indian films featuring in the weekly top ten chart of the UK. In a year, the top 20 films tend to be UK or US films with very wide, cross-market appeal whereas Bollywood is inevitably a niche market in the UK, albeit an important and growing one.’

Batey, commenting on the situation said, ‘The Indian film market is huge and offers amazing opportunities to all. This is the reason more and more international companies are looking for partners in India to take advantage of the developing situation.’

Interestingly, there have been times when people in the UK saw more Indian films being released. In 2005 for instance, 74 Indian films were released as against 61 UK productions.