BIG 92.7 FM recently partnered with Idea cellular for college-based activities in Kanpur, from 10 September-14 September 2007. As part of the venture, the radio channel sent its RJs across the city colleges to play interactive games and distribute prizes to students.

Titled “1 Minute 2 Fame”, the activities comprised unrehearsed competitions and games such as Rapid Fire, Mimics and Tongue Twisters.

College of Management Studies, Rama Institute of Engineering and Technology, Jagran Institute of Management and Rama Dental College participated in the first phase of the exercise. Around1200 management, engineering and medical students participated in the various competitions.

“We are extremely happy to be joining hands with one of the best telecom players, Idea Cellular for this activity, given the focus that both of us have on interactivity. Through this activity, BIG 92.7 FM aims to strengthen its relationship with the listeners and especially the youth in this case. We have been bringing wholesome entertainment – whether on air or on-ground – that lives our brand promise of positively impact(ing) listeners’ lives. This activity aims to nurture its bond with listeners and build relationships with newer audiences,”said Rehaan Khan, cluster head, UP East, BIG 92.7 FM, on the formation of the alliance.