Evalueserve Marketing and Sales Support Solutions
Evalueserve’s (EVS) Marketing and Sales Support Solutions help clients optimize marketing and sales productivity and accelerate revenue maximization activities.
What is the need for Marketing and Sales Support Solutions?
To improve Productivity of Marketing and Sales Team
Evalueserve’s Marketing and Sales Executive Survey shows that while sales productivity remains one of the biggest challenges for 80 percent of small and medium-sized businesses (SMBs), the average “face-to-face selling” time for sales representatives was 47.2 percent; at 9 percent, it is still lower in software and consulting services. The majority of an average sales professional’s time is consumed by lower-value back-end activities, such as identifying prospects, cold calling/scheduling meetings, preparing collateral, writing proposals, updating CRM systems and churning out reports.
To leverage Opportunities in New Markets and Geographies
As technological advances continue to make the world still flatter, SMBs all over the world are realizing the need for global expansion in order to maintain competitive position and grow. In fact, firms that internationalize have a growth advantage over their domestic-only competitors in that they tend to grow at a much faster rate. Several factors are influencing the growth of SMBs in the international environment—stagnating domestic demand, convergence of consumers’ tastes and preferences, flexible manufacturing and sourcing practices, shortened product life cycles, easier access to information on business practices in other countries and ease of management from remote locations.
Benefits of using Evalueserve’s dedicated Marketing and Sales Support Teams
Evalueserve’s marketing and sales support solutions comprise a suite of 100 percent customized solutions that span the entire sales spectrum. These solutions are targeted towards helping professionals spend majority of their time on higher value-adding activities and reach out to customers in newer markets without increasing the cost of sales substantially. Evalueserve’s marketing and sales support solutions do not provide “direct sales” capability, and therefore, are not an alternative to clients’ in-house teams. Instead, they “turbo charge” the efforts of its clients’ highly specialized marketing and sales professionals.
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‘Turbo charge’ your sales teams’ efforts—not an alternative to the sales team
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Expand in new markets and geographies
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Optimize sales teams’ time and productivity—increase “face-to-face” selling time by ”feeding the hunters” with warm leads
- Meet your specific needs across the sales value chain and sales hierarchy with 100 percent customized solutions
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Reduce sales cycle and cost of sales
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Standardize sales processes and consistent marketing collateral/external and internal communications across the organization
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Absorb peak load pressure in times of high demand
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Expand client base and maximize revenue potential from existing clients
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Increase brand awareness and PR activities
Evalueserve’s Global, Multi-lingual Marketing and Sales Support – Solutions Spectrum
- Sales Lead Generation
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List/database generation and profiling of prospects, distributors, suppliers and partners
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Cold call prospects, generate interest in clients product or services, and hand-off to clients’ sales team to seal the deal
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Revenue workshops to maximize the revenue potential realization from existing customers
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Trade show identification and meeting scheduling at the events
- Proposal and Collateral Production
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Custom collateral development—presentations, brochures, website content, banners, etc.
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Proposal and RFP development
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Customer reference management
- Sales Analytics and Reporting
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Sales reporting – revenue and profit analysis
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CRM/SFA maintenance and reporting
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Sales person survey and analysis
- Client Satisfaction and Custom Research
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Client satisfaction studies and brand surveys
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Competitive research
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Sales and marketing organization benchmarking
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Market segment studies
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Pricing research and analysis
- Public Relations Support
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Whitepaper production and distribution
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Media tracking
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Journalist database
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Client and internal newsletter
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