Customer Insights

In this age of digitalization and connected consumer networks, strengthening customer relationships requires more than loyalty programs and cross-selling. You need an extensive understanding of customer behavior from the first touchpoint through purchase to referrals and beyond.

Evalueserve’s experts will reveal all the critical factors affecting your customer relationships, including churn drivers, brand perception and customer service experiences, as well as monitoring traditional metrics like prospect acquisition ROI and sales campaign success.

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Our team has extensive experience in the design and delivery of customer analytics solutions at various scales. We'll ensure you gain the clearest insight into your customers' needs and behavior.


  • Market research
    • Industry trends
    • Product demand
    • Opportunity sizing
  • Lead generation & profiling
    • Social Media
    • Website
    • External Database
  • Customer segmentation
  • Reactivations
    • Win back of lapsed customers


  • Lead priorization
  • Propensity modeling
    • Likelihood to buy
  • Response modeling
    • Cost of conversion & acquisition
  • Uplift modeling
    • Persuadables
    • Sure Things
    • Lost Causes
    • Do not Disturbs
  • Acquisition scorecards
    • MIS reporting


  • Market basket analysis
    • Association & afinity analysis
  • Recommendation engines
    • Personalization
  • Next-best offer modeling
  • Up-sell modeling
    • More of same product
    • Same product with more features
    • Value-Added-Services
    • Bundled packages
  • Cross-sell modeling
      Different but complimentary products


  • Customer lifetime value
  • Churn and survival analyses
  • NPS Analysis
  • Campaign optimization
  • Loyalty frameworks
  • A/B Testing
  • Pre-Post / Test-Control Analysis
  • Pulse Reports
  • Contact center analytics
  • Voice of customer analysis
  • Customer experience optimization
  • Intelligent Call Routing

Technical Capabilities

Evalueserve has established and proven our mind+machine approach in a full range of industry settings. With our comprehensive combination of domain experience, research and analytics expertise, and digital tools, platforms and automations, we can tackle any research and analytics challenge efficiently and successfully.

Our capabilities include techniques and technologies for handling advanced analytics, big data, and insightful visualizations. We use a whole range of proprietary and third-party platforms and programs to ensure that we can flexibly answer any business question. Contact us for more information on how we can apply these technologies and methods to address your research and analytics requirements.

Advanced analytics
Predictive & prescriptive analytics
Artificial intelligence with machine & deep learning
Big data
Leveraging cutting-edge big data platforms
Expertise with Hadoop, Spark, Tensor Flow, Hive, R, Python & more
Digital capabilities
Empanelled partnership with Adobe
Multi-platform expertise, incl. Google Analytics, Omniture, Webtrends, Sysmos & Doubleclick
Platform-agnostic approach to deliver business insights
Cross-trained teams with experience on Tableau, MS-PowerBI, Qlik, Spotfire & D3JS, among others
Analytics Center of Excellence
Step-by-step process to establish your Analytics CoE
Building blocks include strategy, organizational model, data management, RoI frameworks & partnerships
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Optimization platforms
Proprietary platforms for sentiment analysis, forecasting, segmentation, customer analytics & more