Sales & Marketing Analytics

Sales and marketing teams are uniquely positioned to take advantage of an ever-increasing range of data from internal and external sources. Information about brand, social media presence, competitors, customers and more is readily available — provided efficient sales and marketing analytics are in place.

Evalueserve’s experts stand ready to help you get a single view across lead generation, CRM, sales and customer service data sources, generating actionable insights with robust methods. We’ll ensure you can leverage the right data for your competitive decisions.

Sales & Marketing organizations are uniquely positioned with respect to the ever-increasing breadth and depth of data they receive – ranging from external / internal data, structured / unstructured data, online / offline channels, and the vast scope of work – Brand (both traditional and digital), Social listening, Competition, Products, Customers etc.

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Solutions

Our sales, marketing and industry experts work with researchers and analysts to create needs-tailored data management and analytics solutions that fit our clients' IT infrastructure and market. We'll help you understand how your customers make decisions.

Sales Enablement

  • Sales driver analysis
  • Lead generation & prioritization
  • Process optimization

Salesforce Optimization

  • Territory design & salesforce alignment
  • Targeting & call planning
  • Goal, performance & incentive design

Brand Analytics

  • Brand KPI tracking
  • Brand equity driver analysis
  • Competitive benchmarking

Digital marketing

  • Channel effectiveness
    • ROI analysis
    • Marketing spend optimization
  • Web analytics
  • Social media analytics

Customer Analytics

  • Customer lifecycle analysis (CLA)
    • Identification & acquisition
    • Development & retention
  • Customer insights
  • Customer support analytics
Check here more case studies about our Customer Analytics solution.

Technical Capabilities

Evalueserve has established and proven our mind+machine approach in a full range of industry settings. With our comprehensive combination of domain experience, research and analytics expertise, and digital tools, platforms and automations, we can tackle any research and analytics challenge efficiently and successfully.

Our capabilities include techniques and technologies for handling advanced analytics, big data, and insightful visualizations. We use a whole range of proprietary and third-party platforms and programs to ensure that we can flexibly answer any business question. Contact us for more information on how we can apply these technologies and methods to address your research and analytics requirements.

Advanced analytics
Predictive & prescriptive analytics
Artificial intelligence with machine & deep learning
Big data
Leveraging cutting-edge big data platforms
Expertise with Hadoop, Spark, Tensor Flow, Hive, R, Python & more
Digital capabilities
Empanelled partnership with Adobe
Multi-platform expertise, incl. Google Analytics, Omniture, Webtrends, Sysmos & Doubleclick
Visualizations
Platform-agnostic approach to deliver business insights
Cross-trained teams with experience on Tableau, MS-PowerBI, Qlik, Spotfire & D3JS, among others
Analytics Center of Excellence
Step-by-step process to establish your Analytics CoE
Building blocks include strategy, organizational model, data management, RoI frameworks & partnerships
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Optimization platforms
Proprietary platforms for sentiment analysis, forecasting, segmentation, customer analytics & more