- Interface automation – more and more we are seeing customizable and interactive platforms being built for clients to access content. This enables the client to see real-time trends and to make comparisons across multiple variables in one place, usually by way of an interactive dashboard. Clients no longer need to wait for complex data streams to be refreshed.
- Internet automation - in recent years, new fields of insight have emerged from the internet. This includes social media channels such as Twitter, online blogs, e-retailers and official government websites, which can all provide new ideas for research. In order to gain high-quality real-time insights, there is a real need to automate collection and analysis of data from such streams without having to spend weeks of manual effort.
- Task automation – less time is needed for research analysts to perform routine tasks due to the automation of chart updates, presentation tables and spreadsheets, and so on. Called ‘micro automations’, simple tools can be created bespoke to each sector with a zero error rate.
