Mind+machine™ solutions to accelerate your D2C strategy:
Extensive domain expertise and experience
- Deep domain expertise in enabling D2C strategy for industries such as food, beverages, home care, personal care/beauty, health supplements, and food ingredients.
- Combine technical knowledge (food technologists, chemical engineers, pharma specialists) with functional expertise (strategy professionals, economists, retail experts, data scientists) to create holistic D2C strategies for a variety of specialized industries.
- 15+ years’ experience supporting food and beverage corporations, personal care giants, ingredient companies, and alcoholic beverage manufacturers in direct-to-consumer strategy.
Global coverage and reach
- Hundreds of skilled D2C professionals with technical and functional expertise led by an integrated approach that harnesses experts and cutting-edge technology.
- 120+ languages are supported with offices located in China, India, Europe, US and Chile that are capable of executing direct-to-consumer activities.
Utilizing cutting edge technology
- Create a holistic direct-to-consumer strategy by leveraging a combination of ML/AI techniques, algorithms, and analytics-ready data models.
- Acquire a predictive perspective via consumer & marketing analytics, sales & services, and operations analytics.
- Derive a prescriptive view via product development, enterprise, and retail analytics.
Customizable direct-to-consumer strategy support
- Apply D2C models that are best suited to your organization: touchpoint commerce, personalized D2C, subscription model, digital store, or knowledge hub, etc.
- From identification to execution; a phased approach is taken to build the right D2C strategy and scale opportunities for the client.
- Key elements of the direct-to-consumer plan are covered such as the business model, branding, consumer analytics, and pricing to ensure a robust D2C strategy.
Growth Marketing Strategy & Analytics
- Define your value proposition and identify your target audience so you can prioritize consumer acquisition, engagement, and retention initiatives.
- Plan paid and organization multichannel campaigns through a carefully crafted and customized marketing budget.
- Identify KPIs and utilize a dynamic reporting mechanism displaying results to all stakeholders, so you can launch your brand awareness, lead generation, and retargeting campaigns accordingly.
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