Where artificial intelligence (AI) fails

In the last three years, the consumer and retail sector has witnessed more disruption and transformation in consumer behavior and preference than in the past two decades. In 2022, the consumer and retail sector continued to witness major economic headwinds, including an unstable geopolitical environment, a sharp rise in the cost of living, and a looming recession, which added more uncertainty to consumers’ purchasing behavior and, ultimately, to the sector’s performance.