OTT Market: Is Aggregation the Key to Growing Business?

The OTT market is currently going through a consolidation phase where users have started to demand a single stop platform that enables them to access all the OTT apps at a single place. OTT aggregators offer bundles at reduced prices and are increasingly entering the market by partnering with TV operators, ISPs and telecom companies to offer services at lower rates

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Also, read the 2022 global OTT market trend and analysis, including major reasons for growth, current scenario, the status of the Indian market, key developments, and market performance.

Swati Beria
Senior Manager, Corporate and Investment Banking LoB Posts
Balendu Bhagat
Senior Business Analyst, Corporate and Investment Banking LoB Posts

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