The OTT market is currently going through a consolidation phase where users have started to demand a single stop platform that enables them to access all the OTT apps at a single place. OTT aggregators offer bundles at reduced prices and are increasingly entering the market by partnering with TV operators, ISPs and telecom companies to offer services at lower rates
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Also, read the 2022 global OTT market trend and analysis, including major reasons for growth, current scenario, the status of the Indian market, key developments, and market performance.
