Getting data analytics right

Marc was recently interviewed by Joe Dager for the Business901 podcast.
Joe Dager is a leading author on Lean Six Sigma and Marketing and an experienced transformational executive with deep expertise in implementing value stream marketing systems that assist his clients in achieving rapid results in reaching their targeted customer markets.

During the conversation Joe and Marc discuss the purpose and content of Marc’s book Mind+Machine, including “How data analytics can translate into ROI”, “How can executives manage the world of analytics use cases in an optimal way?” and “Does mind+machine apply to big corporates and small businesses alike?”
Listen to the whole conversation below:



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