Our co-founder and chief strategist Marc Vollenweider takes a detailed yet straightforward look at the reality of analytics in modern business in this popular book. He debunks common fallacies about data analytics, delving into the reality of big and small data, artificial intelligence, and more. He also lays out a methodology designed to help decision-makers maximize their return on investment on data analytics.

Since the purpose of analytics is to support decisions with insight, success can only emerge when the right decision maker receives the right insight in the right format at the right time. Mind-only analytics is too slow and costly; machine-only analytics lack the perception to be truly insightful. The balanced mind+machine approach holds the answers.

Discover the efficient frontier of mind and machine in this book, which serves as an excellent guide through the world of analytics in the age of information overload.