Business Challenge
A leading tourism sector client in the Middle East aimed to strategically expand their investment portfolio, focusing on greenfield development in untapped Tier-2 regions. The core challenge was to pinpoint high-potential investment opportunities amidst evolving market dynamics, ensuring alignment with regional growth potential and the region’s strategic tourism development goals through rigorous scenario modeling.
Solution Delivered
Pinpointing High-Potential Investment Opportunities
To identify the most promising Tier-2 cities, we delivered in-depth market intelligence. This included comprehensive market sizing, demand forecasting, and visitor segmentation for the region. Our analysis evaluated tourist arrivals, spending power, and existing infrastructure to pinpoint three prime locations for resort expansion.
De-risking the Investment through Strategic Analysis:
Our team provided actionable strategic insights by conducting a thorough tourism experience evaluation of the target locations. We benchmarked against leading global destinations and analyzed potential experience gaps, which informed a predictive financial model and a clear, actionable path forward for resource allocation.
Developing an Investment-Ready Tourism Concept:
By identifying untapped market segments and emerging tourism trends, we supported the co-development of tailored resort concepts for each city. This included creating compelling storytelling narratives and a phased investment strategy that mitigated risk and aligned with local economic drivers.
Business Impact
- The client gained unparalleled visibility into regional tourism dynamics through our integrated research. The market intelligence led to optimized resource deployment, while the experience design recommendations provided a clear competitive advantage.
- This resulted in a substantial improvement in ROI. Our strategic reporting, which translated complex data into clear recommendations, fortified the client’s decision-making process, minimized investment risk, and positioned them as a pioneer in these high-growth markets. Business Impact Evalueserve Solution Strategic Tourism Investment in Saudi Arabia.
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Overview & Impact
A leading Middle Eastern tourism client identified high-potential Tier-2 cities, minimized investment risks, and developed unique resort concepts through advanced market intelligence, scenario modeling, and alignment with regional tourism growth strategies.
