Marketing & Sales Insights
A 360° View of All Marketing Matters
Marketing and sales leaders must forge opportunities for new markets, customers, and products while dealing with disruptive competitive threats. In a hyper-connected world, that job has never been harder – or more closely scrutinized.
Today’s marketing “mantras” – optimization, innovation, demand generation, and segmentation — dominate the conversation. Boiled down to actions, leaders want to know who to target, what to sell them, and how to sell it.
To get the best answers to those questions, you need multi-faceted, domain-specific analytics that show clear data paths. And that’s exactly what you choose with our products and solutions.
Receive actionable insights to sell smarter, faster and better.
Identify white spaces, potential growth areas, innovation, and competitive threats and risks.
Make every marketing dollar count across multiple campaigns and platforms.
Develop meaningful segments that support targeted campaigns by creating a single view of all your customers.
Our Advantage
Delivering Results
Reduction in sales cycle time
Customer retention rates
Improvement in lead quality
Our Capabilities
Solutions For Marketing and Sales
Sales and marketing departments have incredible amounts of disparate data sources, both internal and external, that they need to distill into decision-ready analytics. Our unique domain-specific AI architecture helps you at every stage, from segmenting the market and generating demand to cultivating leads and closing the sale. In the end, you get the insights you need in the time you need them to make the best decisions.
Demand Generation
Identify opportunities with account prioritization and TML, campaign planning, content preparation, and lead prioritization.
Digital Marketing
Maximize your RoI and optimization across your digital channels including websites, mobile apps, search engine marketing, social media, multi-channel attribution, customer segmentation, and customer experience.
Sales Enablement
Improve sales process efficiencies with 100% customizable sales enablement solutions in opportunity validation, meetings & proposals, bid support, and cross-sell/upsell.
Partner Enablement
Empower your sales team with a strong partner network with partner identification & acquisition, partner enablement & sales support, and partner experience management.
Product Marketing
Discover what your customers love - and how to position your product with customized value propositions, market insights, competition benchmarking, go-to-market strategy, and pricing analytics.
Marketing Enablement
Uncovering the RoI behind your marketing campaigns by brand, channel, performance, partner.
Reference Case
How a Global Heavy-Equipment Manufacturer Increased Conversion Rates by Tracking Visitor Behavior
As customer behavior changes, websites are becoming the first line of interaction between prospective customers and organizations. Since the Covid-19 outbreak, consumer-sentiment surveys have shown a significant increase in online sales across the globe and in conversion rates. From scaled-up digital activities to changing customer purchasing behavior —it’s a new world!
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