Data & Analytics
Pricing Preferences through Real-Time Research
You can tailor the best-fitting pricing and promotion strategy for your business with our team of Fortune 500 experienced subject matter experts. Grounded by the Evaluserve decision-ready architecture, domain-specific products and AI-driven solutions provide the most impactful predictive analytics. Build tactical wins, set the strategic roadmap, create “what if?” scenarios, and more.
Incorporate real-time research through experimentation to understand consumer pricing preferences. Our AI-driven pricing models provide the most accurate and timely data-driven pricing decisions for your business strategy.
Our Advantage
Delivering Results
Improvement in bottom-line through productivity gains and value-based pricingarehousing and transportation costs
Increase in customer wallet share
Increase in efficiency
Our Capabilities
Research Augmented Pricing Analytics
We bring in-depth domain knowledge and market intelligence to your pricing analytics. Bring together real-time insights from your e-commerce site, customer data, supply and demand forecasting, competitive research, and more.
Data Management and Automation
Automate and apply AI to the collection, organization, protection, and storage of data required for pricing decisions. Leverage our data mart and data stewardship capabilities, and deliver pricing 360 dashboards.
Descriptive and Diagnostic Analytics
Drill down into what happened and why. We build models to help you analyze the price–volume mix, price waterfall & leakage, win/loss, price perception, price-based segmentation, and channel partner performance.
Predictive Analytics
Apply AI / ML techniques and statistical algorithms to understand price elasticity and sensitivity, market responses, bundling, promotions, and more.
Prescriptive Analytics
Test and learn to optimize your pricing strategy. Leverage models for benchmarking, simulations, discounting, and more.
Featured Blog
Price Mining Algorithms to Map Competitive Pricing
There’s no doubt that pricing is vital, as it drives profits and performance of any organization. Strategists have long held that return-on-investment (RoI) from pricing is substantially high, and that taking the right pricing decision at the right time helps in increasing profitability. A company’s marketing program is directed to creating value for its customers – putting a lot of emphasis on the perceived value of a product over the actual product’s cost.
Related Products
AI-optimized products that scale.
We offer a distinct suite of products with careful attention to client-specific agility and seamless integration into existing platforms.
Insightsfirst
Get an edge in the marketplace through differentiated competitive and market insights curated to specific needs.
Insightloupe
Get the highest-quality view of your intellectual property and research and development data when and how you need it.
Researchstream
Facilitating modern workflow with superior proficiency, reliability, and configurability for research and design.
