Customer Insights

In this age of digitalization and connected consumer networks, strengthening customer relationships requires more than loyalty programs and cross-selling. You need an extensive understanding of customer behavior from the first touchpoint through purchase to referrals and beyond.

Holistic insights framework, leveraging internal, external and proprietary data

With extensive experience in the design and delivery of customer analytics solutions, our robust insights framework ensures you gain the clearest insight into your customers' needs and behavior. Evalueserve’s experts will reveal all the critical factors affecting your customer relationships, including churn drivers, brand perception and customer service experiences, as well as monitoring traditional metrics like prospect acquisition ROI and sales campaign success.

Identification
  • Market research
    • Industry trends
    • Product demand
    • Opportunity sizing
  • Lead generation & profiling
    • Social Media
    • Website
    • External Database
  • Customer segmentation
  • Reactivations
    • Win back of lapsed customers
Acquisition
  • Lead priorization
  • Propensity modeling
    • Likelihood to buy
  • Response modeling
    • Cost of conversion & acquisition
  • Uplift modeling
    • Persuadables
    • Sure Things
    • Lost Causes
    • Do not Disturbs
  • Acquisition scorecards
    • MIS reporting
Development
  • Market basket analysis
    • Association & afinity analysis
  • Recommendation engines
    • Personalization
  • Next-best offer modeling
  • Up-sell modeling
    • More of same product
    • Same product with more features
    • Value-Added-Services
    • Bundled packages
  • Cross-sell modeling
    • Different but complimentary products
Retention
  • Customer lifetime value
  • Churn and survival analyses
  • NPS Analysis
  • Campaign optimization
  • Loyalty frameworks
  • A/B Testing
  • Pre-Post / Test-Control Analysis
  • Pulse Reports
  • Contact center analytics
  • Voice of customer analysis
  • Customer experience optimization
  • Intelligent Call Routing
Read more about mind+machine™ for customer insights
case study
How to Create Value Through Our 360º Framework?
Blog post
Data & analytics driven customer retention framework
industry insight
Do You Know What Consumers Say About Your Drugs?
Infographic
C-suite Analytics
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