Overview
Consumer Packaged Goods & Retail
The CPG and retail industry is evolving rapidly as companies accelerate their digital transformation. The goal is to build strong consumer-centric propositions leveraging complex yet connected ecosystems comprising of customers, consumers, influencers, marketers, and new business partners.
At the same time, category lines are blurring, access to advanced technologies has become easy, and there is a continued focus on building responsible and purpose-driven propositions.Consumer packaged goods companies are at the forefront of innovation across the value chain.
Realize the potential of this evolution with our help. We partner with you to learn, test, and implement your next levers, utilizing our deep consulting and advanced analytics capabilities across the CPG value chain.
Competitive Intelligence
We help CPG companies build operational, strategic, and technological edges with our best-in class award-winning competitive intelligence program.
Strategy Advisory and Insights
Unlock new growth opportunities, such as new geographies, adjacent markets, models,and channels such as DTC, e-commerce, etc.; discover innovations; find new customers; enhance operations; and build strong Go to Market Winning propositions in a fast-evolving CPG world.
Technology and Innovation Intelligence
Accelerate your technology journey using DIRECT, a proactive 360° decision-support that enables CPG organizations to accelerate their R&D journeys. It digitizes the integration of data and insights using advanced AI/ML based platforms to support organizations, right from generation of ideas to evaluation, protection, and realization of technological opportunities.
DTC, eCommerce and Marketing Analytics
Expedite your digital initiatives and build scalable, KPI-driven business models in DTC and eCommerce space using actionable market and competitive intelligence, and holistic growth marketing strategy and implementation support including paid search, affiliate, SEO, email, and social media.
Sustainability Solutions
Accelerate your circular economy and sustainability journey in operations, ingredients and packaging using end to end design thinking and execution approach, right from building new technologies and ecosystems to value-chain readiness and impact of your innovation and investments, and building the right partner network and ecosystems.
Procurement Intelligence
Helping CPOs and brand managers build strong supply chain, category and spend strategies and enhanced supplier relationships to create a superior procurement organization. Uncover the savings and value proposition with your suppliers and spend using AI-powered approach.
Innovation & R&D Intelligence Solutions
Receive meaningful insights that combine domain and search experts’ knowledge with cutting-edge technology. As the world’s largest provider of R&D intelligence solutions, you can rest assured that we’ll provide the right insights at the right time. Evalueserve delivers actionable insights when you need them.
IP Searches
IP searches ranging from Patentability, Freedom-to-Operate and Validity searches, executed by domain experts, with options based on the risk matrix (FTO) and phased approach (Validity) to best suit your needs. Access to multiple data sources and native languages offer the most robust service in the market.
Toxicology Consulting Solutions
Our Toxicological services support the development, manufacturing, and registration of consumer and retail products. We have expertise in generating and analyzing toxicological data for risk assessments on chemicals, raw materials, and packaging materials. Our Toxicology services assist our clients in protecting human health and the wider environment. We help clients in keeping their safety, toxicology, and regulatory information up-to-date through our proprietary digital tools.
Regulatory Insights and Compliance
We are your partner in regulatory (REACH, BPR, etc.), chemical safety, and environmental governance across the consumer-packaged goods industry including food and beverages, pet food, personal care and cosmetics, home care, and nutrition.
Sales Enablement
We empower food ingredient, nutrition, flavor, and fragrance houses, as well as B2B CPG organizations’ sales, business development, and marketing teams to build strong customer-centric businesses using advanced machine learning technologies right from demand generation to digital marketing, sales enablement, partner enablement, product marketing, and marketing effectiveness.
Digital Transformation
To accelerate digital transformation, we help our clients build cloud-based data and analytics platforms to democratize access to data along with necessary analytics tools that can be leveraged across business units. Our solutions range from cloud data warehouse implementation, customer data platform, and machine learning model operationalization (MLops) to digital experience optimization and hyper personalization.
Reference Case
Major Consumer Electronics Company Monetize and Enhance Patent Portfolio Quality
To be the leader in any industry, companies invest millions in Research and Development and their Intellectual Property (IP) portfolios. They spend the majority of their IP budget to build strong patent portfolios that can be used for defensive or offensive purposes. However, studies show that despite making huge investments in R&D and patent portfolio creation, only a fraction of patent portfolio quality yields revenue helps protect the company’s market share, or protects their own products.
Related Resources
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Putting the Digital Into Direct-to-Consumer Goods
DTC is a great an opportunity for brands to take control of their customer relationships, own their consumer data, and obtain insights to improve and grow their business.
Consumer Electronics Company Makes Hazard Assessment Process Faster Through Evalueserve’s Robust Documentation Mechanism
An American multinational technology company was faced with a growing number of polymers, dyes, pigments, UVCB, and other complex chemicals.
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