Consumer Packaged Goods and Retail

Enabling CPG and retail companies to accelerate growth and build sustainable and innovative value propositions


Consumer Packaged Goods & Retail

The CPG and retail industry is evolving rapidly as companies accelerate their digital transformation. The goal is to build strong consumer-centric propositions leveraging complex yet connected ecosystems comprising of customers, consumers, influencers, marketers, and  new business partners. 

At the same time, category lines are blurring, access to advanced technologies has become easy, and there is a continued focus on building responsible and purpose-driven propositions.Consumer packaged goods companies are at the forefront of innovation across the value chain. 

Realize the potential of this evolution with our help. We partner with you to learn, test, and implement your next levers, utilizing our deep consulting and advanced analytics capabilities across the CPG value chain.

Reference Case

Major Consumer Electronics Company Monetize and Enhance Patent Portfolio Quality

To be the leader in any industry, companies invest millions in Research and Development and their Intellectual Property (IP) portfolios. They spend the majority of their IP budget to build strong patent portfolios that can be used for defensive or offensive purposes. However, studies show that despite making huge investments in R&D and patent portfolio creation, only a fraction of patent portfolio quality yields revenue helps protect the company’s market share, or protects their own products. 

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