Overview
Develop Competitive Strategies to Gain Market Share
In the last few years, the education industry and traditional value chain have undergone a significant transformation, right from K-12 to higher education and executive education levels. The education industry is witnessing rapid transformation by structural forces such as global talent shortage, generational change, demographic shift, digitization, and the COVID-19 pandemic. On the other hand, the EdTech industry is growing exponentially; more than 15,000 companies have entered the sector in the last 18 months and the industry is expected to reach US $375 billion by 2026 (according to Global Market Insights).
The growth in the education industry is inevitable but this has also led to a surge in competition. To stay ahead of the curve, education and edtech companies need to proactively monitor competition, be on top of the digital trends, penetrate unexplored demand-driven markets, and monetizing relevant opportunities to fuel business growth and gain market share. At Evalueserve, our AI-enabled digital platforms, combined with our analysts’ deep domain knowledge of the education industry can help develop an end-to-end GTM solution, create an integrated thought leadership program, gauging market opportunities, and maintain foresight through benchmarking and competitive landscaping.
Our Advantage
Delivering Results
of the Top Leading EdTech Companies
strategic projects delivered in the last 3 years
countries/markets supported (Europe, Americas, APAC)
Overview
Our Solutions Help Education and EdTech Companies
Evalueserve’s domain research and analytics expertise and our AI-enabled digital platforms have helped various global Education and EdTech companies drive competitive advantage. Our experts help drive long-term business impact by providing real-time insights, robust GTM framework, and market opportunity assessment models.
- Create integrated thought leadership programs for sales enablement and to increase brand awareness.
- Determine consumer’s learning and development patterns to better position products and services.
- Create go-to-market (GTM) strategies – know target customers, white space analysis, local market, and develop robust market entry strategies.
- Deliver campaign optimization strategies across digital channels.
- Provide actionable competitive intelligence to understand competitors activities in terms of product development or service offering.
- Identify, assess, and monitor partners for different programs to elevate current service offering.
- Understand market dynamics and provide analysis on trends while assessing the potential for disruption and innovation.
Supported Companies
Types of Education and EdTech companies we have supported:
Through a combination of dedicated analysts and ad-hoc support, Evalueserve has created a team of business analysts with a deep knowledge and understanding of the education industry services ecosystem, functions, and approaches.
Typical clients within this sector are:
Executive education providers
Large Massive Open Online Courses (MOOCs)
Preschool education providers
K-12 education providers
Higher education services companies
Online education platform providers
Not for profit organizations in the education space
Our Capabilties
AI-Powered Products and Solutions
Competitive and Market Intelligence
Maintain a competitive edge in the market. We empower Education and EdTech companies through differentiated insights curated to specific needs and user groups across the organization. Our AI-enabled digital platform, Insightsfirst, provides an elevated view of competitors so you can make informed decisions at the right time.
Sales & Marketing Enablement
Our Sales & Marketing Enablement solution empowers leaders to navigate new markets, optimize resources, and make informed decisions. With domain-specific analytics and AI architecture, we drive sales, identify growth areas, and enable effective marketing and sales strategies.
Rapid Research and Insights
We provide on-demand, actionable, and high-quality bespoke research support in more than 20 languages. Our offerings encompass insights supported by analytics, visualizations, domain expertise, and industry knowledge right where you need them.
Data Analytics
We support data handling, engineering, harmonization, and visualization services. We provide Marketing Analytics, CRM Analytics, Digital, Web, and Social Media Analytics to help make ROI-driven decisions.
Design and Visualization Solutions
We offer 24 x 5 coverage for visualization, graphic design, content production, research publishing and editing support. Our designers specialize in print and graphic, video creation, web, and formatting support, while our editors provide research, marketing, publishing, and media services.
Knowledge Management
Our robust Knowledge Management (KM) processes help you reduce the complexity of global businesses. We offer KM and transformation services to streamline and connect disparate workflows, manage existing knowledge assets (both internal and external), and generate reports into actionable insights.
Reference Case
Identifying new revenue streams for a large European K-12
Our client wanted to identify business ideas and opportunities that could generate alternative revenue streams to diversify the service portfolio and continue its growth.
- Evalueserve’s proposed solution help Identify a long list of business ideas/opportunities generated from the education industry and related sectors and activity of competitors, partners, EdTech startups
- In total, Evalueserve provided 25+ curated opportunities which were presented to the Client’s Board of Directors
- The insights were used to prepare for the rapidly evolving market, make investment decisions, and offset some revenue loss caused by school closures due to COVID-19
Related Resources
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Impact of ChatGPT on Education and EdTech
Artificial Intelligence (AI) has gained steam in recent years and is playing an increasingly prominent role in almost every industry – including education. Whether it’s personalized learning, automated grading, intelligent tutoring systems, or virtual learning assistants, AI tools have become essential for educational institutions. They provide invaluable help leading to cost savings and improved learning outcomes.
Landscape Assessment of the EdTech Market
EdTech has been around for two decades, but it gained prominence worldwide during the COVID-19 pandemic. Educational institutions were forced to adopt digital solutions to ensure learning continuity.
The Need for Higher EdTech Thought Leadership. Monetizing the Future of Learning
EdTech is one of the fastest-growing sectors globally, with skills development solutions receiving the highest funding in 2020.
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