The Challenge
When looking towards the future, firms should consider the group their decisions impact the most – clients. Evalueserve helped a Big 4 audit firm reassess their business model according to thought leaders within their client base. The client felt that their older business model was not reaching their audience the way it did in the past, even less so for new audiences, and knew they needed to change. The Evalueserve team utilized responses from thought leaders within the automotive industry in order to reach desired audiences.
Our Solution
Evalueserve wanted to give the client insight into their desired audience, conducting over 200 telephonic and online surveys, globally, in order to gauge current values. By understanding what the biggest movers and shakers in the industry care about, the client can look at how their business model can become aligned with their targeted customers. The Evalueserve team focused on:
Gaining insight into key market trends and challenges
Over 200 telephonic or online survey data was collected from top global automotive executive, with questions relating to: the environment, urbanization, consumer behavior, growth and globalization. Responses to these questions were then analyzed to identify leading values and observations within their customer base.
Identifying the industry’s top 10 global gainers and losers
By identifying the automotive industry’s top gainers, the client would be able to focus on approaches that would successfully reach possible customers. Whereas identifying the industry’s losers shows the client strategies and messages that would be ineffective when trying to reach desired customers.
Focusing on the client’s desire to understand key market trends and the industry’s top gainers and losers, contributed to the creation of an insights customer framework that would guide the narrow the client’s focus and help guide the client’s future decisions. These different insights enables the client to adapt to their changing customer base.
Business Impact
The client could use the insights and identifications delivered by the Evalueserve team enabled the client to both understand their changing audience and help them make improvements to goals and objectives. After receiving Evalueserve’s insights, the client was able to understand the automotive industry from the perspective of their audience. Taking the time to find ways to reach their customers, changing business models and core competencies, allowed the client to continue developing and growing.
Establish relevance in the market
Use observations and responses to aid in the development of stragies aimed at reaching desired customers
Increased growth
The client used insights to sucessfully redesign their business model, resulting in growth.
Fill-in the contact form to see how you can reach the audiences you’re targeting.
