Project Background
The Client, a leading global career transition firm, aimed to establish itself as an industry thought leader by developing a data-driven labor market intelligence program. The company sought to enhance its visibility, differentiate itself from competitors, and provide valuable insights into career mobility, workforce trends, and economic sentiment in the United States.
To support these objectives, Evalueserve developed a multifaceted thought leadership program featuring a monthly labor index, quarterly workforce surveys, thematic intelligence reports, and a dedicated microsite to centralize insights and drive and monitor engagement.
Consequently, the Client transformed its market positioning, becoming a leading authority on workforce mobility and US labor trends.
The Challenge
The Client set out to build a differentiated thought leadership program to firmly establish its brand as a leader in career mobility and workforce transition services. The high-level strategic objectives were as follows:
- Positioning the Client as a trusted thought leader by delivering original, forward-looking, insight-driven content.
- Clearly articulate the Client’s unique positioning and core expertise to distinguish from core competitors.
- Boost online brand presence and expand media coverage across national and local media.
The Solution
Evalueserve designed a comprehensive labor market intelligence program to support the Client's objectives. Evalueserve combined its macroeconomic research, data analytics, primary market research, and web design expertise to create a labor market barometer and a compelling thought leadership microsite.
Evalueserve owned the complete delivery of the solution, comprising the following elements:
- A monthly US labor market barometer: Evalueserve created an index that synthesized 10 labor market indicators into a single, easy-to-interpret figure showing the health of the US labor market in a particular month.
- Quarterly career mobility and workforce sentiment surveys: Evalueserve conducted quarterly quantitative research with 300 respondents—equally divided between employees and HR professionals—to capture mirrored forward-looking perspectives on the evolving state of the U.S. workforce.
- Workforce intelligence reports: Based on the first two components, Evalueserve created intelligence briefs highlighting the main trends in the US labor market, including economic sentiments, career transition patterns, skill availability, and workforce readiness.
- Interactive microsite for real-time insights: Evalueserve developed a dedicated, interactive microsite—integrated into the Client’s primary website—as the central hub for labor market intelligence. Designed to drive engagement and position the Client as a go-to source for workforce insights, the microsite featured dynamic data visualizations (e.g., barometers and relevant labor macro indicators), and provided access to monthly labor reports, quarterly workforce sentiment surveys, and thought leadership content.
The Outcome
The labor market intelligence program successfully positioned the Client as a leading voice in workforce trends, achieving several key outcomes:
- Strengthened thought leadership: the client became recognized as an authority in labor market intelligence, driving engagement with HR leaders and policymakers.
- Market differentiation: The Client's proprietary research and data-driven approach set it apart from competitors, reinforcing its role as a workforce transformation partner.
- Greater visibility: The microsite and reports gained traction, increasing the Client’s brand presence across local and national media.
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Overview & Impact
Evalueserve helped a global career transition firm enhance its industry thought leadership by developing a data-driven labor market intelligence program. This led to strengthened thought leadership, market differentiation, and greater visibility.
