The agriculture industry is facing pressure to reduce chemical products on the farm from consumers and regulators. This transformation can be both an opportunity and a threat to conventional agrochemical companies. One of our clients, a prominent agribusiness company, chose to treat this as an opportunity.
However, different agro-economies are at very different places on the road to this complete transformation. Our client asked us to provide strategic insights across several agricultural markets and crops to support their opportunity assessment program.
The Challenge
In the current agricultural landscape, farmers use extensive amounts of water, electricity, fuel, and chemicals. However, farmers are facing demands – both from end consumers and regulatory bodies – for more sustainable business practices. The European Union (EU) has already committed to halving the chemical product intake on the field as part of its ambitious Green Deal.
The agribusiness company needed to develop agricultural products that embraced sustainable practices for their customers, who are farmers, while meeting or surpassing the effectiveness of conventional solutions. Specifically, they focused on precision agriculture, bio-derived products, and innovative farming processes to achieve their goal to reduce chemical inputs and enhance environmental stewardship.
The agribusiness company wanted to engage with farmers to understand their evolving needs and challenges. They wanted to receive comprehensive insights from farmers and agronomists across multiple countries and crops to inform their product development and business strategy decisions in the rapidly changing industry.
Our Solution
Evalueserve implemented a multifaceted approach to gathering customer insights to help the client become future-ready. Our experts began by collating all ongoing sustainability-aimed programs supported by the governments and industry in each strategic crop market. We then connected on the ground with growers to understand their awareness and preparedness for a seamless transformation. Next, we conducted a second series of conversations with the value chain to understand the drivers and motivations that could accelerate their transformation.
Through this extensive research and analysis, Evalueserve provided the client with valuable insights into emerging trends and customer and market demands. Based on the improved understanding of customer needs and gaps in current market offerings, we helped the agribusiness company identify new opportunities. Some of these opportunities led to new product development programs, providing inputs to the client's innovation funnel.
Evalueserve segmented these customer insights into 10 crops in 18 countries, measuring the revenue potential of the identified opportunities, the probability of the opportunity arising in the market, and the market willingness to implement the new solution. Evalueserve also identified farmers who would be receptive to the client’s new solutions, helping them increase their market share with those farmers.
These deliverables empowered the agribusiness company to make informed decisions, prioritize product development initiatives, enhance market competitiveness, and future-proof their product line.
Business Impact
Evalueserve’s work for the agribusiness company enabled them to successfully navigate the changing agriculture industry. Thanks to Evalueserve's identification of new products and revenue streams and work gauging market readiness, the client enhanced their strategic decision-making and accelerated innovation.
Evalueserve’s insights facilitated the client’s efforts to increase market share by targeting receptive farmers with tailored solutions for their needs and challenges. The comprehensive market and customer intelligence Evalueserve provided was presented to stakeholders such as the Chief Technology Officer (CTO) and helped the agribusiness company stay ahead of market trends, strengthen customer relationships, and drive sustainable growth.
As the client continues to lead the way in agricultural transformation, Evalueserve remains committed to supporting their vision for a more sustainable and productive future.
Talk to One of Our Experts
Get in touch today to find out about how Evalueserve can help you improve your processes, making you better, faster and more efficient.
Overview & Impact
Evalueserve's strategic insights helped agribusiness company navigate industry changes, identify new revenue streams, accelerate innovation, and drive sustainable growth.
- Enhanced Strategic Decision-Making
- Increased Market Share
