Project Background
The Client, a leading European private education provider, indicated its intention to expand its operations into new geographies. However, at the leadership level, executives needed clarification on which markets to target first and what strategy would be most suitable.
Evalueserve recognized the necessity for a thorough analysis of the numerous prospective markets. It presented a comprehensive market intelligence (MI) framework allowing the Client to assess, compare, and rank the geographies in scope.
By leveraging its research framework, Evalueserve provided an all-encompassing picture of the target markets, including their demographics, regulatory environment, market size, and competitive landscape. This allowed the Client to make informed decisions in their expansion strategy.
The Challenge
The Client's primary objective was to gain insight into the feasibility and viability of expanding into new markets. To make an informed decision, the Client sought to analyze the market conditions of over 20 European and APAC geographies. The research project was centered around three critical business questions:
- Market potential: The research evaluated the market size, demographics, and supply-demand gap, providing a comprehensive understanding of the market's outlook.
- Feasibility and ease of doing business: The study sought to assess the regulatory environment and public perception surrounding private education. Additionally, it aimed to identify incentives and subsidies available to new or existing businesses in these markets.
- Viability: The research aimed to analyze the competitive landscape and financial robustness of market competitors to understand the difficulty associated with market penetration.
The Solution
In response to the Client's requirements, Evalueserve presented a comprehensive project scope and a methodology to deliver in-depth market insights. The project scope included two key components:
- Prioritization: Evalueserve proposed prioritizing the most important countries and markets based on the Client's criteria and creating detailed reports. For the lower-priority geographies, the focus would be to provide concise market overviews that include critical data points.
- Opportunity Assessment: Evalueserve proposed an attractiveness model comprising over 40 metrics to evaluate and compare all the markets and their potential. The model would allow the Client to identify the most promising markets and optimize their expansion strategy accordingly.
After finishing the prioritization and opportunity assessment phases, Evalueserve created an executive summary that included the main findings and scenario-based recommendations for the Client's future expansion plans.
The Outcome
The project’s success was reflected in its widespread adoption across the Client's organization. Our findings were prominently featured in the Client's Annual Report, providing valuable insights into the characteristics of potential markets.
The research was also presented and discussed in several Executive Board meetings. During an earnings call, the CEO recognized the value of Evalueserve's research when discussing the company's expansion plans. This recognition speaks to the importance and relevance of Evalueserve’s research in informing key decision-making processes.
Finally, based on the comprehensive research Evalueserve provided and market inputs, the Client selected two countries for their expansion.
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Overview & Impact
Evalueserve's analysis enabled the Client, a leading European private education provider, to prioritize markets with the highest growth potential. This strategic insight was crucial for their successful expansion.
