Overview
A MedTech pioneer, being a giant in the medical devices industry, needed to monitor a pool of therapeutic areas. They needed a singular centralized solution to get all insights, which they could then distribute internally to the respective stakeholders. They wanted Evalueserve to provide a holistic view and understanding of their competitors’ activities, market trends and potential disruptions, by tracking differentiated insights pertaining to business segments, key financials, marketing & strategic initiatives, therapeutic areas, reimbursement & regulatory landscape, government initiatives & policies, as well as business model and corporate strategy.
Our Solution
Evalueserve offered an all-inclusive solution, ‘InsightsFirst’ which helped the client closely track the competitors’ news and make prompt strategic decisions on combating disruptors and growing competitors .
Insightsfirst provided a platform to better understand the competitor and market disruptions and the market evolution with respect to the key players.
- Innovation Tracking
To help the client get targeted insights, we conducted a comprehensive tracking of the market competition with respect to the key competitors. Key parameters tracked:
– Business segments and financials
– Marketing & strategic initiatives and M&As
– Business development
– Product launches - Competitive Assessment
Regular monitoring and alerts on key competitor activities. Key parameters tracked:
– Product launches
– Regulatory approvals
– Business model & corporate strategy
– Organizational restructuring
– Digital transformation - Market Assessment
Regular tracking of innovation and upcoming technologies to understand how the market is evolving and keep a close track of trends to obtain early industry signals. Key parameters tracked:
– Macroeconomic factors
– Key payer & provider updates
– Reimbursement and regulatory landscape
– Government initiatives / policies
Business Impact
- The regular monitoring and alerts helped the client stay updated on market and competitor activities and take timely action(s)
- Comprehensive research reports detailing the activities and outlook of MedTech companies and head-to-head comparisons of the companies w.r.t. business segments, financials, marketing, strategic initiatives, business model, and product launches.
- Information dissemination through a visually appealing and interactive dashboard enabling easy filtering of relevant information and a comprehensive view of competitive and market landscape on regular basis
