Business Challenge
A leading tourism development entity required a strategic assessment of a Tier-2 region in Saudi Arabia to unlock its full potential as a premier tourist destination. The core challenge was to analyze the existing tourism landscape, including visitor data and current activities, and then develop innovative, actionable activation ideas tailored to the region's unique strengths. A critical component was to map relevant and experienced operators capable of executing these new concepts, enabling the client to make informed decisions for regional tourism activation.
Solution Delivered
Assessing the Current Tourism Landscape & Visitor Profiles
We conducted a comprehensive assessment of the city’s tourism landscape, analyzing its geography, economy, and cultural attributes. This included a detailed analysis of visitor statistics, differentiating between domestic and inbound tourists to understand their primary travel purposes, spending habits, and key motivations.
Identifying Experience Gaps & Untapped Opportunities
We mapped the region’s current activities and amenities, from adventure offerings to cultural visits. This evaluation allowed us to identify significant gaps and opportunities for new experiences that would enhance the existing tourism ecosystem and broaden the city’s appeal.
Developing Innovative & Tailored Activation Concepts
Based on our analysis, we developed a portfolio of new tourism activation ideas categorized into three key areas: Adventure Activities (e.g., ATV tours, hot air ballooning), Cultural & Heritage Experiences (e.g., eco-museums, honey harvesting tours), and Eco & Wellness Tourism (e.g., wellness festivals, waterfall restaurants).
Mapping & Vetting Potential Operating Partners
A crucial part of our deliverable was an extensive mapping of tourism operators in Saudi Arabia and the wider Middle East. We profiled and benchmarked numerous operators, detailing their activities, specializations, and contact information to provide a clear path to implementation for the proposed activation ideas.
Business Impact
- Our work gave the client an actionable overview of the region’s tourism assets and high-potential activation opportunities.
- The detailed operator mapping bridged the critical gap between concept and execution, significantly de-risking the implementation phase.
- Ultimately, the recommendations strengthened the client’s ability to activate a diverse and compelling tourism destination, positioning the region for sustainable growth and increased competitiveness in the Kingdom’s tourism market.
- Tourism Activation Strategy for a Tier-2 City in Saudi Arabia.
Talk to One of Our Experts
Get in touch today to find out about how Evalueserve can help you improve your processes, making you better, faster and more efficient.
Overview & Impact
A leading tourism development entity assessed a Tier-2 region in Saudi Arabia to unlock its tourism potential, analyzing visitor data and activities to develop innovative activation ideas.
