- May 21 2025
- 9:30 AM EDT
- Online Event
Overview
In an era where data flows continuously and every decision is critical, transforming raw information into actionable intelligence quickly and accurately is the new competitive edge. Forward-thinking organizations are not just gathering data, they are harnessing advanced AI to distill insights that drive innovation, agility, and strategic growth. In this webinar, our expert panel delved into how cutting-edge technologies, from GenAI to Agentic AI, are revolutionizing Market & Competitive Intelligence (MICI) and empowering global teams to navigate complex markets with confidence.
Speakers
Matthew Snodgrass
Global Senior Research and Insights Manager, British Council
Marta Marczak
Global Marketing and Communications Director, Eight Advisory
Alexandru Onojescu
Lead, Knowledge and Insights, Evalueserve
Krista Abeyta
Director of Professional Services UK & EMEA, Evalueserve
Here’s a Sneak Peek of What You’ll Discover
- AI-Driven MICI Transformation: Explore how advanced AI technologies are redefining traditional intelligence frameworks. Learn about methodologies for always-on data collection, dynamic tagging, and rapid synthesis tools that empower organizations to convert massive datasets into real-time, actionable insights. Learn how GenAI and Agentic AI are redefining intelligence frameworks, enabling faster, more informed decision-making across global teams.
- British Council’s Strategic MICI Approach: Discover how the British Council is leveraging MICI to address the evolving challenges of a complex, multi-market education ecosystem. By partnering with Evalueserve, they are harnessing AI-powered tools to predict market trends, streamline decision-making, and deliver intelligence that is both fast and highly tailored to specific regional and sectoral needs.
- Elevating Marketing & SEO Through Competitive Intelligence: Gain insights from Eight Advisory’s perspective on how MICI is shifting into a strategic asset. Marta Marczak shared how their approach integrates MICI to not only track competitor activities and thought leadership but also to monitor SEO performance and identify whitespace opportunities. Deep dive into how it’s transforming the way marketing strategies are developed and executed.
- Human-AI Synergy for Future-Ready Strategy: Understand the nuanced interplay of human expertise and AI. Our panel discussed how critical soft skills, such as strategic storytelling and analytical rigor, complement sophisticated AI algorithms. This synergy produces boardroom-ready insights tailored to concrete sectors, geographies, and business models, ensuring that organizations can anticipate market shifts and secure a sustainable competitive advantage.
- Future Predictions & Strategic Forecasting: Hear forward-looking predictions from our experts, like the three-scenario forecast; from a highly optimistic vision where AI precisely predicts market trends, to a balanced approach emphasizing human oversight, and a cautious scenario that underlines the risk of overreliance on technology. These insights highlight how organizations can fine-tune their competitive intelligence strategies to meet tomorrow’s challenges.
About Evalueserve’s Market and Competitive Intelligence Offerings
Evalueserve’s 360-degree Market Intelligence and Competitive Intelligence (MICI) solution provides global firms with actionable insights and a strategic advantage. By combining an AI-powered in-house platform, such as Insightsfirst, with domain expertise, it enables companies to access market, competitor, and sector intelligence 50% faster. Additionally, it reduces turnaround time by 40% using AI-enabled agents and supports decision-making through forward-looking trend analytics. This comprehensive solution ensures that firms are well-equipped to anticipate market shifts and make informed strategic decisions swiftly.
About Evalueserve
We’re a leading technology-enhanced managed services provider. Our insights and analytics solutions optimize your workflows, accelerate decisions, and scale business impact. We support our clients in achieving maximum impact by turning information and insights into decisions with dynamic AI-driven products and solutions delivered by our 5,000+ domain experts.
