Competitive Intelligence Platforms Combine Data from Multiple Sources to Fuel Revenue Growth Opportunities for Consulting Firms

In the fast-paced business landscape, competitive intelligence (CI) platforms have become indispensable tools for companies seeking to gain an edge. Insightsfirst CI platform, with its comprehensive range of data sources covering thought leadership, news, social media, and investment data, takes data combination to the next level. By leveraging the power of Insightsfirst, businesses can unlock transformative potential and drive revenue growth.

In this blog, we explore how the magic of data combination within Insightsfirst CI platform empowers businesses to make informed decisions, refine strategies, and achieve sustainable growth.

1. Unlocking Comprehensive Insights from Data Combination

Data combination is the art of merging diverse data sources to gain comprehensive insights that transcend the limitations of individual data points. With Insightsfirst CI platform, businesses gain access to a wealth of thought leadership data, news updates, social media trends, and solutions and capabilities-related information. By combining these diverse data types, companies can create a cohesive and actionable narrative and gain a holistic view of the competitive landscape. This comprehensive understanding enables them to identify market trends, anticipate customer needs, and capitalize on emerging revenue growth opportunities.

The image below provides an overview of how data can be leveraged across different user personas and use cases.

(1) Insightsfirst Competitive Intelligence Data Framework

2. Generate Innovative Marketing Ideas from Thought Leadership

Thought leadership content provides a goldmine of innovative ideas and industry insights. With Insightsfirst CI platform, businesses can tap into a vast collection of thought leadership resources and extract knowledge from experts across various fields. By combining thought leadership content with market data, companies that adopt Insightsfirst can uncover white spaces and untapped marketing opportunities. It also helps them to enhance creativity, pioneer businesses, attract customers, and drive revenue growth.

The image below shows publications across topics in the Insightsfirst CI platform (as of April 2023).

(2) Thought Leadership Whitespace Analysis

3. Combination of Real-Time News and Social Media Data

Real-time insights are a must for businesses looking to stay ahead of the competition. Insightsfirst CI platform empowers businesses by fusing news updates and social media trends, to provide up-to-the-minute information on industry trends, market shifts, and customer sentiments. By analyzing a combination of data in real-time, companies can make agile decisions, build new strategies, and swiftly seize new business opportunities. The ability to harness real-time insights offered by Insightsfirst enables businesses to deliver relevant solutions, win new clients, and drive revenue growth.

4. Enhanced Solution Benchmarking

Insightsfirst enhances solution benchmarking by integrating capabilities details. It combines solution data with investment updates, thought leadership, news, and social media data, to help businesses gain valuable insights into how their solutions compare to that of competitors. This integrated approach enables users to identify strengths and weaknesses of their solutions, refine their offerings, and develop a compelling sales pitch that resonates with potential customers. Businesses can use Insightsfirst to leverage the power of data combination and optimize their solution benchmarking process.

The chart below benchmarks the ESG solutions of top 10 consulting and advisory firms in January-April 2023.

(3) Solution Benchmarking


The magic of data combination within Insightsfirst is revolutionizing the way businesses approach competitive intelligence and revenue generation. By leveraging a vast array of data sources, Insightsfirst enables access to comprehensive insights that transcend the limitations of individual data sources. This combination, which is unique to Insightsfirst, provides businesses with a holistic view of their industry landscape and enables them to make informed decisions, uncover hidden trends, and identify emerging opportunities.

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Mehvash Khanam
Senior Manager, Competitive Intelligence CoE, Professional Services Posts
Mohammad Bilal Khan
Senior Analyst Posts

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