The global OTT industry is entering a new era of consolidation and reinvention. Giants like Netflix, Amazon, and Disney are reshaping strategies through mergers, live sports investments, and AI‑driven personalization. Advertising‑led models (AVOD) are surging, while regional content continues to capture global audiences. As streaming shifts from mobile to connected TVs, the next phase will be defined by bundled experiences, profitability, and deeper cultural impact.
• Swati Beria
Group Manager, Corporate and Investment Banking LoB
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