The team at Evalueserve, a provider of banking and advisory support services, has undertaken research for the Over-the-Top (OTT) market globally and in India, covering Major Players and prominent modes of OTT streaming. The pandemic period has been a revelation for the industry with the market experiencing unprecedented increase in Market Size.
We observed that the COVID-19 pandemic has led to an overall increase in the OTT Streaming Market with increase in number of viewers, higher subscription growth rate, rise in video-on-demand (VOD) demand and development of new monetization policies.
The blog covers latest Industry Trends, Competitive Analysis, Overview of Indian OTT market and analysis of key players including Netflix and Prime Video. We have also tried to provide an overview of the consolidation in the OTT space through listing out key M&A’s.
Industry Giants such as Netflix, Disney+ and Prime videos are shifting their focus towards developing market like India with vast growth prospects. This has led to creation of more localized content to lure more subscribers, who are looking for something that is more suited to their palate.
Read our report to find out deeper insights on Key Industry Trends within the OTT Market.