AI in CiMi: How to Gain a Competitive Edge

Two decades ago, Evalueserve co-founder, former McKinsey partner, and author Marc Vollenweider saw a gap in the market: a path to gain a competitive edge through technology and insights. With the digital revolution came a rise in demand for insights teams, like the ones he started at Evalueserve, dedicated to monitoring data on the market, competitor strategies, supply chain disruptions, and more.

Rather than rely on one-time projects to determine why a business is already in trouble, insights teams could provide decision-makers with competitive intelligence on an ongoing basis to gain a competitive edge over rivals.

However, today, there’s still a data to actions gap. In 2019, Gartner predicted that, through 2022, only 20% of analytics insights will result in business outcomes. Most companies continue to be unsuccessful in turning the increasingly abundant data into RoI-driving decisions.

In this session, Marc discusses a framework to gain a competitive edge:

• Diagnose where your data projects are falling short
• Integrate AI into your competitive intelligence program
• Prioritize and deliver relevant insights to scale business outcomes across the organization