Our thought leadership on Digital Data Analytics (DDA), co-authored by Erin Pearson and Gabriel Keeler, is highlighted in the 2025 State of U.S. Insights & Analytics Report from the Insights Association.
The feature highlights how DDA is reshaping the insights industry, with key takeaways such as:
- Projected 12.7% growth in the DDA market in 2025
- A shift from centralized research toward embedded, real-time intelligence
- The rise of GenAI and agentic AI systems
- Practical applications already delivering measurable ROI
