Embracing Generative AI in B2B Marketing with Justin Berger

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Join host Erin Pearson and special guest Justin Berger, Chief Operating Officer at 7 Knots Digital, as they explore the exciting world of AI’s transformative impact on B2B marketing.

This thought-provoking episode covers topics including:

  • Using generative AI technologies to personalize and target content for account-based marketing and campaign optimization.
  • The value of AI in repurposing or repositioning content.
  • The importance of finding small wins and building confidence on your way to success in integrating AI into your daily work.
  • Learning from your peers and your networks. Everyone is experimenting with generative AI, so learn from others and share your own knowledge.

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