Evalueserve
  • About
  • Blog
  • Careers
  • mind+machine™
Contact Us
  • Analytics
      • Analytics Overview
      • Marketing & Digital Analytics
      • Sales Analytics
      • Supply Chain & Operations Analytics
      • Pricing & Revenue Management
      • Customer Insights
      • IP & Innovation Analytics
      • Risk & Compliance Analytics
  • Knowledge Services
      • Marketing, Sales & Strategy
      • Marketing and Sales Enablement
      • Strategy Research Support
      • Procurement
      • Procurement Intelligence
      • Innovation Intelligence & IP Solutions
      • IPR&D Intelligence
      • IPR&D Search
      • IP Prosecution Services
      • (Eco)Toxicology Consulting Service
      • Professional Services
      • Rapid Research Support
      • Knowledge Management & Transformation
      • Market and Strategic Intelligence
      • Design and Production Support
      • Deals, M&A, and Corporate Finance Support
      • Scaling Data Assets
      • Financial Services
      • Risk & Compliance
      • Investment Banking Support
      • Corporate Banking Support
      • Commercial Banking Support
      • Global Markets Research
      • Index & Quant Solutions
      • Investment Management
      • Life Sciences & Healthcare
      • Biopharmaceuticals, Medical Products & Healthcare
      • Datacrest
  • Service Design Consulting
  • Digital Platforms
      • Insightsfirst
      • Researchstream
      • Spreadsmart
      • Insightloupe
      • Usecasehub
      • Datacrest
      • Pitchready
      • Researchscaler
      • Navigator
      • Publishwise
      • AnalyticsApps
      • Compsbuilder
  • Industries
      • Financial Services
      • Corporate & Investment Banking

      • Capital Markets

      • Investment Management

      • Retail & Commercial Banking

      • Risk & Compliance

      • Manufacturing
      • Automotive

      • Consumer Packaged Goods

      • Engineering

      • Energy

      • Chemicals

      • Life Sciences & Healthcare
      • Bio-Pharmaceuticals

      • Medical Products

      • Healthcare

      • Technology Media & Telecommunications
      • Telecommunications & Media

      • Hardware & Software

      • The Internet of Things

      • Professional Services
      • Consultancy

      • Legal

      • Taxation, Auditing & Accountancy

      • Services
      • Retail

      • Freight & Logistics

      • Utilities

      • Non-Profit Organizations

  • Resources
      • Case Studies
      • Blog
      • White Papers
      • Evalueserve in the News
      • Industry Insights
      • COVID-19 Disruption Insights
  • Analytics
      • Analytics Overview
      • Marketing & Digital Analytics
      • Sales Analytics
      • Supply Chain & Operations Analytics
      • Pricing & Revenue Management
      • Customer Insights
      • IP & Innovation Analytics
      • Risk & Compliance Analytics
  • Knowledge Services
      • Marketing, Sales & Strategy
      • Marketing and Sales Enablement
      • Strategy Research Support
      • Procurement
      • Procurement Intelligence
      • Innovation Intelligence & IP Solutions
      • IPR&D Intelligence
      • IPR&D Search
      • IP Prosecution Services
      • (Eco)Toxicology Consulting Service
      • Professional Services
      • Rapid Research Support
      • Knowledge Management & Transformation
      • Market and Strategic Intelligence
      • Design and Production Support
      • Deals, M&A, and Corporate Finance Support
      • Scaling Data Assets
      • Financial Services
      • Risk & Compliance
      • Investment Banking Support
      • Corporate Banking Support
      • Commercial Banking Support
      • Global Markets Research
      • Index & Quant Solutions
      • Investment Management
      • Life Sciences & Healthcare
      • Biopharmaceuticals, Medical Products & Healthcare
      • Datacrest
  • Service Design Consulting
  • Digital Platforms
      • Insightsfirst
      • Researchstream
      • Spreadsmart
      • Insightloupe
      • Usecasehub
      • Datacrest
      • Pitchready
      • Researchscaler
      • Navigator
      • Publishwise
      • AnalyticsApps
      • Compsbuilder
  • Industries
      • Financial Services
      • Corporate & Investment Banking
      • Capital Markets
      • Investment Management
      • Retail & Commercial Banking
      • Risk & Compliance
      • Manufacturing
      • Automotive
      • Consumer Packaged Goods
      • Engineering
      • Energy
      • Chemicals
      • Life Sciences & Healthcare
      • Bio-Pharmaceuticals
      • Medical Products
      • Healthcare
      • Technology Media & Telecommunications
      • Telecommunications & Media
      • Hardware & Software
      • The Internet of Things
      • Professional Services
      • Consultancy
      • Legal
      • Taxation, Auditing & Accountancy
      • Services
      • Retail
      • Freight & Logistics
      • Utilities
      • Non-Profit Organizations
  • Resources
      • Case Studies
      • Blog
      • White Papers
      • Evalueserve in the News
      • Industry Insights
      • COVID-19 Disruption Insights
  • Home > 
  • Evalueserve Blog > 
  • Analytics > 
  • Recalibrating Topline Strategy for the New Normal
Analytics

Recalibrating Topline Strategy for the New Normal

Jun 05, 2020 • Varun Kapoor & Sahil Garg

Highly uncertain market dynamics warrant the need to recalibrate topline strategy.

In Covid-hit world, strategy leaders are trying to navigate through business uncertainties. These uncertainties have touched every aspect of the business landscape ranging from internal factors such as project delays to external factors such as supply chain, customers, and competition. It is becoming increasingly critical for them to proactively observe market changes and develop scenario-based business plans.

While leaders focus on using reactive short-term measures to tackle this phase of uncertainty, the need to recalibrate strategy, from mid- to long-term, is stronger than ever.

Strategy leaders are preparing to minimize the impact of Covid-19’s economic downturn and build a sustainable growth engine. They are looking for ways to translate uncertainties into plausible scenarios and build business plans with a strong hypothesis anchored around industry dynamics and customer needs.

As strategy teams evaluate new avenues of growth, their go-forward plans should be based on holistic evaluation of available strategic options. The three keys lenses of evaluating strategic options are:

  • Market attractiveness: Develop scenario-augmented market estimation and growth projection models
  • Readiness: Assess internal technology and go-to-market readiness
  • Risks: Build foresight that considers the impact of internal and external uncertainties

Although, there is no one-size-fits-all approach, we have found 7 guiding principles that should form the core of strategy development.

Evalueserve’s closed-loop strategy framework helps leaders ask the right questions and make clear choices to emerge stronger in uncertain times.

Read a detailed analysis on how you can recalibrate your topline strategy. Download the guide by clicking the link below.

Download the full perspective here

 

  • Varun Kapoor

    Varun Kapoor

    Associate Vice President,
    Solutions Architect

  • Sahil Garg

    Sahil Garg

    Manager,
    Consulting Services

Don’t hesitate, get in touch with Varun & Sahil.

Latest posts

  • Blog Post

    A Brand-New Approach to Patent Landscapes in 2021

    Discover More
  • Blog Post

    Competitive Intelligence Wrap-up: 4 Lessons 2020 Taught Us

    Discover More

Follow us on

  • Service Design Consulting

    • Service Design Consulting Overview
  • Knowledge Services

    • Knowledge Services Overview
    • Marketing, Sales, & Strategy
    • Innovation Intelligence & IP Solutions
    • Professional Services
    • Financial Services
    • Life Sciences & Healthcare
  • Analytics

    • Analytics Overview
    • Marketing & Digital Analytics
    • Sales Analytics
    • Supply Chain & Operations Analytics
    • Pricing & Revenue Management
    • Customer Insights
    • IP & Innovation Analytics
    • Risk & Compliance Analytics
  • Digital Platforms

    • Digital Platforms Overview
    • Datacrest
    • Pitchready
    • Researchstream
    • Spreadsmart
    • Usecasehub
    • Insightloupe
    • Insightsfirst
    • Researchscaler
    • Navigator
    • Publishwise
    • AnalyticsApps
    • Compsbuilder
  • Industries

    • Financial Services
    • Manufacturing
    • Life Sciences & Healthcare
    • Technology Media & Telecommunications
    • Professional Services
    • Services
  • Resources

    • Blog
    • Case Studies
    • White Papers
    • Industry Insights
    • Competitive Intelligence
    • Financial Spreading
    • Demand Forecasting
  • About Evalueserve

    • About Us
    • Evalueserve Team
    • mind+machine™
    • Stories That Connect Us
  • Careers at Evalueserve

    • Careers
  • Press Center

    • News
  • Contact Evalueserve

    • Talk to one of our experts
    • Office locations
© 2021 Evalueserve. All rights reserved.
  • Imprint
  • Privacy Policy
  • Cookie Policy
  • Terms of Use
  • Corporate Governance
  • Site Map
  • Email Marketing Guidelines