In the age of data-driven decision-making, Customer Analytics Service Providers (CASPs) have emerged as invaluable partners for businesses seeking to harness the power of customer data. CASPs help organizations transform customer data into actionable insights that drive growth, optimize marketing efforts, and enhance overall customer experience. Evalueserve is at the forefront of this shift.
Forrester's recent report, "The Customer Analytics Service Providers Landscape, Q1 2023," highlights the diverse set of providers in the market, emphasizing the importance of selecting a provider that aligns with specific business needs. Evalueserve's inclusion in this report speaks to the company's commitment to delivering impactful, scalable customer analytics services.
Evalueserve's analytics group accelerates insights-driven actions for go-to-market teams with a focus on speed to create business impact. Our business solutions, built by AI-enabled domain experts, maximize automation to deliver insights to the right people at the right time. Domain experts plus technical talent together create effective solutions.
Microservices and Reusable Code
In order to achieve this vision, Evalueserve leverages key software trends such as microservices, APIs, and reusable code from proven use cases and AI developer tools. AIRA (AI for Research and Analytics), the company's hub of configurable microservices, enables domain experts to develop customized AI-powered solutions that address clients' unique needs.
We have found that high customization needs are better addressed by AI-enabled services selected to meet the need than traditional "one size to fit one solution type" SaaS players. When a product team needs to create a solution to resolve a client challenge, they begin by sourcing the various microservices needed via AIRA to combine various information elements. Those include:
- Data types (internal, external, structured, unstructured)
- Analyses (qualitative, quantitative)
- Views (strategy, marketing, etc.)
AIRA is led by our CTO Rigvi Chevala and the AI Lab team. The company has specialized product teams for data analytics, market & competitive intelligence, professional services, and financial services that use AIRA. These teams report to both the CTO and their line of business (LOB) heads, providing product heads the flexibility they need to innovate alongside LOB subject matter experts. LOB product teams work within their domains and manage their roadmap with regular client and market feedback.
The launch of MagnifAI in 2022 exemplifies this approach. Co-developed by domain experts, data scientists, and engineers, MagnifAI accelerates insights/actions for B2B customer and campaign analytics through technology accelerators, partner plug-ins, and low-code modules.
MagnifAI integrates with its UseCaseHub governance platform to enforce business and strategy best practices. Long-term modules for adjacent go-to-market use cases such as digital analytics, VoC, branding, pricing, and forecasting are on the MagnifAI.
Solid Customer Data Foundations Lead to Outcomes
In a world where personalization is critical for customer satisfaction, businesses must leverage customer data to create tailored experiences. We help organizations solidify their customer data foundation, build and deploy analytical models, and embed insights into customer experiences.
Evalueserve creates specialized analytics solutions and bespoke data dashboards that cater to the specific needs of businesses. These solutions help businesses manage their customer data effectively and derive meaningful insights to inform their decision-making processes.
As part of our work, Evalueserve implements data governance policies and procedures, ensuring data accuracy and completeness and cleaning and transforming data into a usable format. This process – from data governance through to dashboard – ensures businesses have access to high-quality data – necessary for driving accurate and actionable insights.
As businesses continue to recognize the need for strong analytics solutions to drive growth, Evalueserve is ready to empower organizations to make data-driven decisions and act on insights for long-term success.
