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  • Home > 
  • Analytics > 
  • Marketing & Digital Analytics

MARKETING & DIGITAL ANALYTICS

Make your analytics do more for your marketing strategy,
through our technology-enabled and domain expert supported solutions.

Talk to an Expert

Elevate your marketing strategy with technology that turns analytics into action

Marketing and sales leaders must lead the push for new markets, customers and products while dealing with disruptive competitive threats. But in a hyper-connected world, that job has never been harder – or more closely scrutinized.

Today, we hear many new marketing ‘mantras’ – optimization, innovation, demand generation, segmentation. In truth, the underlying questions are still who to target, what to sell them and how to sell it. But the best way to answer them is with a multi-faceted, multi-disciplinary technology solution. And that’s exactly what we provide.

Our approach to marketing analytics is customized to a client’s business and industry, and is all about technology, optimization, analytics and RoI. We use our proprietary mind+machine™ approach that combines the power of experts and technology, to make your marketing analytics strategy scalable and personalized, with benefits at each milestone of a phased approach.

EMPOWER YOUR MARKETING TEAM

  • Marketing Analytics & Digital Analytics -Deliver personalized experiences

    Deliver personalized experiences

    Providing seamless personalized experiences to customers, across channels, to aid better engagement and conversion

  • Marketing Analytics & Digital Analytics -Invest in the right technologies and channels

    Invest in the right technologies and channels

    Identifying and addressing white spaces, need-gaps, customer pain-points, competitive advantage, etc. by deploying the right Mar-Tech and Ad-Tech

  • Marketing Analytics & Digital Analytics - Make the best use of resources

    Make the best use of resources

    Optimizing marketing spend across multiple campaigns, channels and platforms

  • Marketing Analytics & Digital Analytics - Know your customers better

    Know your customers better

    Creating a single view of all your customers to develop meaningful segments that support targeted campaigns

The mind+machine™ difference

  • ANALYTICS WORKSHOPS

    Build solutions, identify technology needs, and see what steps are required to reach business needs and goals.

  • BESPOKE INDUSTRY AND CUSTOMER INSIGHTS

    Get the information to the right people at the right time, to enable faster and better decision-making

  • CUSTOMER INTELLIGENCE PLATFORM

    Achieve a centralized customer intelligence platform so that you get a 360-degree view of your customers, which helps enable cross-channel marketing.

  • LAST MILE SOLUTIONS

    Full client support in the operationalization and internalization of insights and recommendations from a process and technology readiness standpoint.

SOLUTIONS FOR MARKETING

  • Marketing Strategy Design
  • Brand Effectiveness
  • Channel Optimization
  • Digital Marketing Analytics
  • Hyper Personalization
  • Marketing Strategy Design

    Enhance your customer’s experience by re-designing and improving your marketing strategy, and uncover where you are in your digital transformation journey through a targeted maturity assessment to see where you should go next. 

    • Omni-Channel Marketing Strategy looks at how your online shopping experience can be improved. 
    • Competitive Digital Maturity Assessment shows how your online presence can be optimized. 
  • Brand Effectiveness

    Target your ideal customer through analytics to gain direction on which channels are best to use, and what content should be driven to keep your brand in the spotlight. Obtain real-time insight into your brand, and see what steps you should take to make your brand elevated and visible through: 

    • Brand KPI Tracking provides insight into whether you are achieving your brand’s goals and objectives. 
    • Survey Analytics ensures that you gain accurate key insights from your surveys. 
    • Brand Equity Driver Analysis uncovers key findings of your brand’s image, awareness, and loyalty. 
    • Brand Health Measurement looks at ways your brand can be elevated and improved. 
    • Brand Campaign RoI Framework guides your brand towards success and awareness. 
  • Channel Optimization

    Combines cutting edge science and product infrastructure to develop and improve marketing initiatives. Gain an inside-out view of your customers, and learn how you can optimize their experience through: 

    • Customer Segmentation breaks down key customers you should be focusing on. 
    • Campaign Effectiveness & Optimization highlights and focuses on the following elements: 
    • Email Marketing
    • Social Media Advertising
    • Search Engine Marketing
    • Affiliate Marketing
    • Search Engine Optimization improves the quality and quantity of your website traffic. 
    • Marketing Spend Optimization ensures that your budget is allocated effectively through: 
    • Marketing Mix Modeling
    • Multi-Channel Attribution
    • Marketing KPI Forecasting helps users find ways that their KPIs can be improved. 
    • Customer Lifetime Value measures the value the relationship between your customer gives you. 
  • Digital Marketing Analytics

    Offers a 360° view of your customers, audience, website, and social media to maximize effectiveness and optimize ROI. From audience segmentation to tag implementation, our digital marketing analytics delivers insight to the right people at the right time. 

    We offer: 

    • Customer Journey Mapping highlights the ways your customers are engaging with your organization. 
    • Audience Segmentation & Targeting divide your audience into distinct groups and look at ways they can be targeted.
    • Website Health Audit uncovers ways your website’s SEO can be improved and assesses it for vulnerabilities. 
    • Web Analytics Tag Implementation tracks user movement and behavior on your website
    • Web / Mobile Analytics enables organizations to understand their users and optimize their website. 
    • Social Media Analytics provides a deep-dive into your social media’s performance. 
    • Measurement Frameworks links your organization’s overarching goals to individuals. 
  • Hyper Personalization

    Takes your customized marketing strategy to the next level by leveraging advanced technologies to deliver relevant offers and experiences to each user. We do this through: 

    • Experience Testing
    • Experience Personalization

Read more about mind+machine™ for marketing & Digital analytics

  • Case Study

    Data-Driven Customer Retention: Isolating Predictive Indicators of Churn

    Read the Case Study
  • Blog Post

    How predictive web analytics can help with site optimization and much more

    Read the Blog Post
  • Infographic

    C-suite Analytics Infographic

    Read the Infographic
  • Blog Post

    The Digital Transformation Journey: Change begins with the first step

    Read the Blog Post
  • Blog Post

    The Food & Beverage Industry's Digital Marketing Transformation in Times of Change

    Read the Blog Post
  • Blog Post

    How to Build a Digital Marketing Strategy That Lasts

    Read the Blog Post
  • Case Study

    How a Global Heavy-Equipment Manufacturer Increased Conversion Rates by Tracking Visitor Behavior

    Read the Case Study
  • Case Study

    How a Global IT Management Solutions Provider Quickly Responded to Changes and Optimized Marketing Spend

    Read the Case Study

Talk to one of our experts

Get in touch to learn how analytics, technology, and domain expertise can be integrated into your marketing strategy.

Talk to an Expert

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