Overview
Elevate Your Marketing Strategy by Turning Analytics Into Action
Marketing and sales leaders must lead the push for new markets, customers and products while dealing with disruptive competitive threats. In a hyper-connected world, that job has never been harder – or more closely scrutinized.
Today, we hear many new marketing ‘mantras’ – optimization, innovation, demand generation, segmentation. In truth, the underlying questions are still who to target, what to sell them, and how to sell it. A multi-faceted, multi-disciplinary AI analytics technology can deliver that outcome, and that’s exactly what we provide.
Our marketing analytics architecture ensures products and solutions customized to your business and industry so you can achieve RoI. Our proprietary decision-ready architecture combines the power of experts and AI to make your marketing analytics strategy scalable and personalized, with benefits at each milestone of a phased approach.
Providing seamless personalized experiences to customers, across channels, to aid better engagement and conversion
Optimizing marketing spend across multiple campaigns, channels and platforms.
Creating a single view of all your customers to develop meaningful segments that support targeted campaigns
Our Advantage
Delivering Results
Productivity improvement
Cost savings
Increase in Efficiency
OUR CAPABILITIES
Level Up Your Marketing Strategy
Marketing Strategy Design
Enhance your customer experience by re-designing and improving your marketing strategy and digital transformation journey through targeted maturity assessment.
- Omni-channel marketing strategy: Improve online shopping experience
- Competitive digital maturity assessment: Optimize your online presence
Brand Effectiveness
Target your ideal customer through analytics to gain direction on which channels are best to use, and what content should be driven to keep your brand in the spotlight. Obtain real-time insights into your brand, and see what steps you should take to elevate your brand and visibility:
- KPI & Metric Identification, Visualization Layer
- Scorecard – Performance (Budget vs actual), Customer Satisfaction, Acquisition, Retention, Sales Pipeline, Conversion etc.
- Dashboards – Executive, Operational, Tactical
- Newsfeed, Word cloud & Intent Marketing
Hyper Personalization
Takes your customized marketing strategy to the next level by leveraging advanced technologies to deliver relevant offers and experiences to each user. We do this through:
- Experience Testing
- Experience Personalization
Digital Marketing Analytics
Gain a 360° view of your customers, audience, website, and social media to maximize effectiveness and optimize ROI. From audience segmentation to tag implementation, our digital marketing analytics delivers insight to the right people at the right time. We offer:
- Customer Journey Mapping highlights your customers preferred methods of engagement.
- Audience Segmentation & Targeting analyzes your audience in distinct groups so you can optimize outreach.
- Website Health Audit uncovers your website’s SEO can be improvement opportunities and vulnerabilities.
- Web Analytics Tag Implementation tracks user movement and behavior on your website
- Web / Mobile Analytics enables organizations to understand their users and optimize their website.
- Social Media Analytics provides a deep-dive into your social media’s performance.
- Measurement Frameworks links your organization’s overarching goals to individuals.
Channel Optimization
Combine cutting edge science and product infrastructure to develop and improve marketing initiatives. Gain an inside-out view of your customers, and learn how you can optimize their experience through:
- Customer Segmentation breaks down key customers you should be focusing on.
- Campaign Effectiveness & Optimization highlights and focuses on the following elements:
- Email marketing
- Social media advertising
- Search engine market
- Affiliate marketing
- Search engine optimization improves the quality and quantity of your website traffic.
- Marketing Spend Optimization ensures that your budget is allocated effectively through:
- Marketing Mix Modeling
- Multi-Channel Attribution
- Marketing KPI Forecasting helps users find ways that their KPIs can be improved.
- Customer Lifetime Value measures the value the relationship between your customer gives you.
Reference Case
How Heavy-Equipment Manufacturer Increased Conversion Rates
[TEXT]A combination of driver analyses and customer lifetime value analysis was determined as the best approach. Initially focusing on a single dealer, our team built a data mart, segmented customers based on spend patterns, and identified drivers to generate a final forecast model. An action item matrix was then developed to help client prioritize retention efforts and also in determining ROI for the retention campaign.[TEXT]
Related Resources
Optimize your outcomes.
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A food and beverage giant was having difficulty finding ways to remain relevant during a shift in consumer needs.
The Food & Beverage Industry’s Digital Marketing Transformation in Times of Change
With companies looking for ways to transform their processes, how do they even begin to start their digital marketing transformation?
How to Build a Digital Marketing Strategy That Lasts
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Taming Data Chaos with a Marketing Performance Dashboard
We helped a top global asset manager tame their data with a sales and marketing performance dashboard that integrates data from multiple online and offline channels.
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Talk to One of Our Experts
Get in touch today to find out about how Evalueserve can help you improve your processes, making you better, faster and more efficient.
