MARKETING & DIGITAL ANALYTICS

Enhance your customer’s experience by re-designing and improving your marketing strategy, and uncover where you are in your digital transformation journey through a targeted maturity assessment to see where you should go next. 

• Omni-Channel Marketing Strategy looks at how your online shopping experience can be improved. 
• Competitive Digital Maturity Assessment shows how your online presence can be optimized. 

Target your ideal customer through analytics to gain direction on which channels are best to use, and what content should be driven to keep your brand in the spotlight. Obtain real-time insight into your brand, and see what steps you should take to make your brand elevated and visible through: 

• Brand KPI Tracking provides insight into whether you are achieving your brand’s goals and objectives. 
• Survey Analytics ensures that you gain accurate key insights from your surveys. 
• Brand Equity Driver Analysis uncovers key findings of your brand’s image, awareness, and loyalty. 
• Brand Health Measurement looks at ways your brand can be elevated and improved. 
• Brand Campaign RoI Framework guides your brand towards success and awareness. 

Combines cutting edge science and product infrastructure to develop and improve marketing initiatives. Gain an inside-out view of your customers, and learn how you can optimize their experience through: 

• Customer Segmentation breaks down key customers you should be focusing on. 
• Campaign Effectiveness & Optimization highlights and focuses on the following elements: 
• Email Marketing
• Social Media Advertising
• Search Engine Marketing
• Affiliate Marketing
• Search Engine Optimization improves the quality and quantity of your website traffic. 
• Marketing Spend Optimization ensures that your budget is allocated effectively through: 
• Marketing Mix Modeling
• Multi-Channel Attribution
• Marketing KPI Forecasting helps users find ways that their KPIs can be improved. 
• Customer Lifetime Value measures the value the relationship between your customer gives you. 

Offers a 360° view of your customers, audience, website, and social media to maximize effectiveness and optimize ROI. From audience segmentation to tag implementation, our digital marketing analytics delivers insight to the right people at the right time. 

We offer: 

• Customer Journey Mapping highlights the ways your customers are engaging with your organization. 
• Audience Segmentation & Targeting divide your audience into distinct groups and look at ways they can be targeted.
• Website Health Audit uncovers ways your website’s SEO can be improved and assesses it for vulnerabilities. 
• Web Analytics Tag Implementation tracks user movement and behavior on your website
• Web / Mobile Analytics enables organizations to understand their users and optimize their website. 
• Social Media Analytics provides a deep-dive into your social media’s performance. 
• Measurement Frameworks links your organization’s overarching goals to individuals. 

Takes your customized marketing strategy to the next level by leveraging advanced technologies to deliver relevant offers and experiences to each user. We do this through: 

• Experience Testing
• Experience Personalization