MARKETING & DIGITAL ANALYTICS

Make your analytics do more for your marketing strategy, through our technology-enabled and domain expert supported solutions

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Elevate your marketing strategy with technology that turns analytics into action

Marketing and sales leaders must lead the push for new markets, customers and products while dealing with disruptive competitive threats. But in a hyper-connected world, that job has never been harder – or more closely scrutinized.

Today, we hear many new marketing ‘mantras’ – optimization, innovation, demand generation, segmentation. In truth, the underlying questions are still who to target, what to sell them and how to sell it. But the best way to answer them is with a multi-faceted, multi-disciplinary technology solution. And that’s exactly what we provide.

Our approach to marketing analytics is customized to a client’s business and industry, and is all about technology, optimization, analytics and RoI. We use our proprietary mind+machine™ approach that combines the power of experts and technology, to make your marketing analytics strategy scalable and personalized, with benefits at each milestone of a phased approach.

EMPOWER YOUR MARKETING TEAM

  • Marketing Analytics & Digital Analytics -Deliver personalized experiences

    Deliver personalized experiences

    Providing seamless personalized experiences to customers, across channels, to aid better engagement and conversion

  • Marketing Analytics & Digital Analytics -Invest in the right technologies and channels

    Invest in the right technologies and channels

    Identifying and addressing white spaces, need-gaps, customer pain-points, competitive advantage, etc. by deploying the right Mar-Tech and Ad-Tech

  • Marketing Analytics & Digital Analytics - Make the best use of resources

    Make the best use of resources

    Optimizing marketing spend across multiple campaigns, channels and platforms

  • Marketing Analytics & Digital Analytics - Know your customers better

    Know your customers better

    Creating a single view of all your customers to develop meaningful segments that support targeted campaigns

The mind+machine™ difference

  • ANALYTICS WORKSHOPS

    Build solutions, identify technology needs, and see what steps are required to reach business needs and goals.

  • BESPOKE INDUSTRY AND CUSTOMER INSIGHTS

    Get the information to the right people at the right time, to enable faster and better decision-making

  • CUSTOMER INTELLIGENCE PLATFORM

    Achieve a centralized customer intelligence platform so that you get a 360-degree view of your customers, which helps enable cross-channel marketing.

  • LAST MILE SOLUTIONS

    Full client support in the operationalization and internalization of insights and recommendations from a process and technology readiness standpoint.

SOLUTIONS FOR MARKETING

  • Marketing Strategy Design

    Enhance your customer’s experience and uncover where you are in your digital transformation journey.

    • Omni-Channel Marketing Strategy
    • Competitive Digital Maturity Assessment

  • Brand Effectiveness

    Target your ideal customer through analytics to see which channels and what content is best to use.

    • Brand KPI Tracking
    • Survey Analytics
    • Brand Equity Driver Analysis
    • Brand Health Measurement
    • Brand Campaign RoI Framework

  • Channel Optimization

    Combines cutting edge science and product infrastructure to develop and improve marketing initiatives.

    • Customer Segmentation
    • Campaign Effectiveness & Optimization
    • Email Marketing
    • Social Media Advertising
    • Search Engine Marketing
    • Affiliate Marketing
    • Search Engine Optimization
    • Marketing Spend Optimization
    • Marketing Mix Modeling
    • Multi-Channel Attribution
    • Marketing KPI Forecasting
    • Customer Lifetime Value

  • Digital Marketing Analytics

    Provides you with a 360-Degree view of customers and channels to maximize effectiveness and optimize RoI.

    • Customer Journey Mapping
    • Audience Segmentation & Targeting
    • Website Health Audit
    • Web Analytics Tag Implementation
    • Web / Mobile Analytics
    • Social Media Analytics
    • Measurement Frameworks

  • Hyper Personalization

    Takes your customized marketing strategy to the next level by leveraging advanced technologies to deliver relevant offers and experiences to each user.

    • Experience Testing
    • Experience Personalization

Talk to one of our experts

Get in touch to learn how analytics, technology, and domain expertise can be integrated into your marketing strategy.

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