Sales & Marketing Analytics

Sales and marketing teams are uniquely positioned to take advantage of an ever-increasing range of data from internal and external sources. Information about brand, social media presence, competitors, customers and more is readily available — provided efficient sales and marketing analytics are in place.

Comprehensive insights across the value chain

Our data scientists work closely with functional experts to design analytics solutions for across the sales & marketing functions. Right from enterprise marketing to brand effectiveness to salesforce effectiveness optimization – we’ve got you covered.

Sales Enablement
  • Sales driver analysis
  • Lead generation & prioritization
  • Process optimization
Salesforce Optimization
  • Territory design & salesforce alignment
  • Targeting & call planning
  • Goal, performance & incentive design
Brand Analytics
  • Brand KPI tracking
  • Brand equity driver analysis
  • Competitive benchmarking
Digital Marketing
  • Channel effectiveness
    • ROI analysis
    • Marketing spend optimization
  • Web analytics
  • Social media analytics
Customer Analytics
  • Customer lifecycle analysis (CLA)
    • Identification & acquisition
    • Development & retention
  • Customer insights
  • Customer support analytics

Click here to learn more about our Customer Insights frameworks. 

Read more about mind+machine™ for sales & marketing analytics
case study
Data-Driven Customer Retention: Isolating Predictive Indicators of Churn
Blog post
How predictive web analytics can help with site optimization and much more
case study
Churn Attribution Analysis
Infographic
C-suite Analytics
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