General
E-Commerce Evolution in Europe: Market Trends and Consumer Behavior: 2023-2027
Discover the growing e-commerce market in Europe between 2023-2027. Gain insights on consumer habits, trends, and forecasts to stay competitive.
Discover the growing e-commerce market in Europe between 2023-2027. Gain insights on consumer habits, trends, and forecasts to stay competitive.
Learn how a beauty company enhanced its Amazon marketplace with Evalueserve’s Google Cloud solution, integrating 1P and 3P operations for improved data visibility and growth.
Discover how a consumer goods giant optimized its digital shelf performance with Evalueserve’s Google Cloud-based solution, gaining real-time insights and boosting eCommerce success.
Discover how a global beauty leader transformed its analytics platform with a Google Cloud solution, achieving seamless scalability and consistent reporting for 26 brands across EMEA, APAC, and the Americas.
Gen AI is revolutionizing CPG D2C strategies, helping brands better understand consumer behavior, regain control over customer relationships, and navigate post-pandemic market shifts.
Discover how a leading retail chain enhanced customer experience and boosted conversion rates through targeted data collection, advanced analytics, and comprehensive feedback, driving sustainable growth and competitive advantage.
A leading Swiss apparel brand found itself navigating an increasingly complex and saturated European market, where staying ahead of the competition was essential for success.
Discover how a leading retailer revolutionized its digital marketing strategy with Evalueserve’s innovative solution, resulting in improved data accuracy, significant time savings in maintenance, and faster data retrieval.
Vivek Anand, Director of Advanced Analytics at Gap, joins host Erin Pearson on Decisions Now to delve into topics including the complexities of demand forecasting in the fashion industry, the significance of dynamic pricing strategies, and more.
Discover how a leading hygiene brand adapted to post-COVID consumer demands by aligning their R&D strategy. Stay ahead of the competition with an innovative roadmap that meets evolving needs in infection prevention. Strengthen your market position and maximize growth potential.
Discover how CPG marketers can navigate the shift to a cookieless digital world and continue to gather customer data. Learn about the latest marketing strategies and data-driven insights for successful online advertising.
The clinical skin care world is constantly changing, adopting new technologies, ingredients, and methodologies to improve their products. Abhishek Adhikary, Senior Analyst at CPG Practice, will guide you through the emerging trends in the clinical skin care market and illustrate to you a few key strategies for this industry.
Metaverse popularity is huge, and an industry like beauty, rooted in sensory experiences, has decided driving innovation in the metaverse. Namrata Sain’s blog will look at the three complementary but very different ways in which beauty brands can have a piece of the phenomenal potential of this new virtual world.
Food Industry is focusing on sustainable products. The search is on for low-CO2 alternatives like precision fermentation of proteins. Learn more about this new development in the consumer products industry in Deeptanshu Dey’s blog, Consultant at CPG Practice.
The Pet Food Industry is nowadays influenced by human food trends. Several studies show that healthy eating pet owners rethinking food options for pets. Learn how this trend impacts the Pet Food manufacturers.
In some skeptical quarters, the notion of eating insects has almost become the punchline of a joke. Indeed, insects are more
The IP and R&D Spotlight Interview series continues. Get to know Simon Carr, Vice President of CPG Practice at Evalueserve. Read his assessment of the CPG market and how the market should evolve in a fast-changing environment.
An International CPG firm had been struggling to take timely business decisions as it could not stay abreast of its competitors’ activities and dynamic market trends.
After experiencing record growth and a strong M&A environment in 2021, the North American consumer and retail sector was hit by a series of macroeconomic headwinds in Q1 2022, including inflation and interest rates, supply chain disruptions, and the Russia-Ukraine conflict. Amid tightening labor market and rising incomes, inflation is increasing the pricing of consumer staples, leaving less money available for discretionary purchases.
Plastic has been an efficient material in the sales, transport protection, and modularity of consumer packaged goods (CPG). CPG companies are among the top plastic consumers and will hence be instrumental in reversing the material’s impact on the environment and, subsequently, the climate.
Consumer goods start-ups operate in a fast-paced environment that is undergoing intensive shifts in response to the digital and sustainable transitions.
One of the major Food & Beverage Company’s Procurement Division was looking for a dedicated research partner that can provide cost Intelligence through a well-structured approach, and help them make fact-based negotiations with suppliers to resolve the following challenges
A global aviation-industry OEM supplier had information on pricing for products and services they and their competitors offer. That information was not readily available to their sales team, as much of it was stored in unconventional sources such as PDF catalogs.
The COVID-19 pandemic severely affected the North American consumer and retail sector in 2020. The nature of consumer spending changed drastically in 2020, as shoppers focused on buying essential items, rather than non-essentials.
Jan 27,2021
Companies are getting closer than ever to taking complete control of their brand-consumer experience by selling directly to consumers.
The outbreak of COVID-19 has had a devastating effect on global economies. However, as the COVID-19 curve begins to flatten, economies across the world are starting to recover. Considering the current situation, consumer and retail companies are also preparing to operate in a new economic reality.
DTC is a great an opportunity for brands to take control of their customer relationships, own their consumer data, and obtain insights to improve and grow their business.
An FMCG company was having difficulty in toxicology data management involving identification, collection of data, and maintenance of updated physchem (eco)toxicology and clinical data.
The disruption caused by the coronavirus (COVID-19) pandemic has severely impacted the retail sector. Although the outlook is positive for essential businesses (such as groceries) and businesses equipped with digital operations, brick and mortar retail stores are looking at huge losses and the risk of bankruptcy.
COVID-19 has infected more than 11 million people globally. To control the pandemic, countries were forced to impose lockdowns and social distancing measures. Although several countries have re-started economic activities, the crisis has had a significant impact on the world economy. As per IMF estimates, global economy is expected to shrink by 4.9% in 2020.
A food and beverage giant was having difficulty finding ways to remain relevant during a shift in consumer needs.
With companies looking for ways to transform their processes, how do they even begin to start their digital marketing transformation?
As we continue to witness a global crisis of unprecedented scale, professional advice, experience, and active support are more critical than ever for business leaders across the globe. With each report, we will dive into a sector to assess what’s happening now and what the long-term implications are. We will provide our thoughts on what businesses can do during these times. Our aim is to strike a balance between brevity and context.
In 2019, consumer spending accounted for almost 70% of US GDP and made up about 58% of China’s GDP growth. With both countries being at the epicenter of this staggered crisis, consumer spending is likely to stay low through 2020. Consumer behavior will undergo a dramatic shift and firms will need to adapt to the changing environment while ensuring stricter compliance of better health and safety conditions.
The Evalueserve team was tasked with finding a way to proactively track and analyze the industry trends and innovations.
A US hypermarket retailer needed to redesign its inventory and distribution framework.
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