Analytics

Time To Shatter the Medtech Data Myth

It’s time now to shatter the long-held myth about dearth of MedTech data and use the power of predictive and prescriptive analytics to gain competitive advantage.

Is HR Analytics on Your Agenda?

Read how analytics can help maximize the potential of your human capital.

Don’t Get your Basics Wrong – AI, Machine Learning, or Big Data

In recent times, my conversations with general managers have inevitably veered to the topic of Artificial Intelligence (AI) and Machine Learning (ML). What puzzled me was the lack of true understanding of these terms and the imprecision with which they were being used.

Challenges to becoming GDPR-compliant

The GDPR, which comes into force on May 25, 2018, should be a top priority for all your departments if your company has operations in the EU.

Time to Think – Are You (E)-valuating Your Prices Accurately

Is your pricing strategy accurate? Do your price points delight customers? Or, are you losing out to competition due to flawed pricing? It’s not just you; all businesses face these questions when reviewing their sales and pricing strategies.

How Predictive Web Analytics Can Help with Site Optimization and Much More

how predictive web anaytics can help with site optimization

Practically every business today owns a website. Whatever industry you work in, and whether you’re selling direct to consumers in B2C or providing a knowledge portal for B2B clients, your website is probably your most important digital channel.

Analytics-driven Pricing Strategies for B2C Firms

Pricing can determine whether your business succeeds or fails, which is why it’s a strategic priority for every organization. If you want to price your product to maximize sales, market share or profit, you need an effective pricing strategy—and analytics can help.

Why Professional Services Firms Are Changing Their Service Offerings

Every company is undergoing transformation as the digital age sets in. Automation, analytics, business intelligence, digitalization, and big data have become buzzwords for identifying and solving problems, making corporates somewhat less dependent on professional services (PS) firms for their routine analytical requirements.

Putting Cognitive Technologies to Work

Cognitive technology is the next big cost saving initiative in the world of procurement. We have taken a look at various cognitive solutions that are being implemented across industries and how they constructively evolve the overall maturity of the procurement organizations. The infographic below details these industries we have covered and their specific applications

Getting Data Analytics Right

Listen to Marc’s appearance on the Business901 podcast.

Small Data Is Beautiful Too!

Big Data is the buzzword of the moment, but is it crucial for all organisations to invest in big data? Does it always make business sense to do so or are there alternatives that have potendial for much greater ROI?

Microsoft & Open Source: What it Means for Analytics

Microsoft’s commitment to Platinum membership in the Linux Foundation is a logical step in their journey into the open source community. But what does it mean for data analytics, particularly given their ownership of leading R distributor Revolution Analytics?

mind+machine™ through the Ring of Knowledge

As data flows through the analytics value chain to be distilled into insight or even knowledge, it passes through several stages. Different stages require a different mix of mind+machine. We have codified the analytics value chain into 8 simple steps.

The Yin and Yang of the Internet of Things

The Internet of Things (IoT) has been in the news over the last few days, because an estimated 100.000 internet connected devices fell victim to a cyber attack. Should we consider the Internet of Things as a blessing or a curse?

Predictive Analytics: Get More Value From Your Data

Predictive analytics plays a vital role in charting out a winning roadmap for organizations by analyzing future outcomes and helping reduce risks. Read how companies are putting predictive analytics to work in order to gain business benefits

Definitions: Demystifying Data Analytics Jargon

The number of incredible opportunities with great potential for mind+machine is large and growing. Many companies have already successfully begun leveraging this potential, building whole digital business models around smart minds and effective machines. However, despite the potential for remarkable return on investment, there are pitfalls.

Does More Data Really Mean More Insight?

The number of incredible opportunities with great potential for mind+machine is large and growing. Many companies have already successfully begun leveraging this potential, building whole digital business models around smart minds and effective machines. However, despite the potential for remarkable return on investment, there are pitfalls.

Increasing B2B Demand and Sales through Digital Transformation

Investment in technology is not enough for successful digital transformation or how your customers perceive you as a brand. The key is to join the dots (people-process-technology elements) across customer touchpoints and their journey – an aspect that most companies miss out on. It is about connecting every single customer focused effort to a common goal, using key digital tools, to compete and win.

A 360º Framework for Business Growth

A carpenter is only as good as his tools. Similarly, data is only as good as the analyses built on top of it. The most important question for any organization is ‒ what is the company doing with the data that is available? Is it being analyzed to understand each customer’s journey and build lasting relationships with them, to acquire new customers, and to gain profitability? These goals call for a holistic 360-degree approach aimed at deriving meaningful insights from innumerable internal and external data sources.

Data & Analytics Driven Customer Retention Framework

Managing customer churn is vital to business performance. As is researched and proven, a 5% improvement in customer retention rates increases profitability by 25 to close to 95%, as it is many times more expensive to acquire new customers than it is to retain an existing one.

Three Useful Books on Analytics for Executives

When one searches for “analytics” within books on Amazon.com, one gets well over 30,000 results. Clearly, a lot of books have been published on the topics of analytics and big data, particularly over the past decade. In this blog post, our author Mahesh recommends three of them.